magnals - Head of Marketing

• Marketing Strategy & Leadership • Develop and execute Magna's overall marketing strategy aligned with company growth objectives. • Modernize Magna’s current marketing motion by leveraging AI (GEO, automation, etc.) • Lead annual marketing planning, budgeting, and performance measurement. • Build, mentor, and develop a high-performing marketing team while identifying opportunities to expand capabilities. • Establish marketing KPIs and regularly communicate performance and ROI to executive leadership. • Serve as the company's marketing subject matter expert and strategic advisor. • Brand & Communications • Strengthen Magna's brand positioning across all service lines and target markets. • Ensure consistency of messaging, visual identity, and customer experience across all channels. • Oversee corporate communications, thought leadership, public relations, and executive visibility initiatives. • Develop compelling content that demonstrates Magna's expertise and differentiates the company in the marketplace. • Demand Generation & Digital Marketing • Develop and execute integrated campaigns that generate qualified leads and support revenue growth. • Optimize digital marketing channels including website, SEO, paid media, email marketing, webinars, social media, and marketing automation. • Improve website performance, conversion rates, and customer engagement. • Leverage analytics to continuously optimize campaign effectiveness and marketing investment. • Sales Enablement • Partner closely with Business Development leadership to support pipeline generation and client acquisition. • Develop sales collateral, presentations, case studies, proposal content, and customer success stories. • Support industry conferences, trade shows, webinars, and client events. Measure and optimize the return on investment for conferences, trade shows, webinars, sponsorships, and client events. • Create and implement account-based marketing initiatives for strategic target clients. • Product & Service Marketing • Develop go-to-market strategies for new services, technology offerings, and business initiatives. • Partner with internal stakeholders to clearly communicate Magna's value proposition across all service lines. • Conduct market research and competitive analysis to identify opportunities for growth and differentiation. • ## Desired Background • Bachelor’s degree in marketing, business, communications, or related field (MBA preferred). • 10+ years of progressive marketing experience, including leadership responsibility. • Experience leading B2B marketing for professional services, legal services, technology, SaaS, healthcare, financial services, or another consultative industry. • Proven success developing demand generation strategies that drive measurable business growth. • Experience leading brand strategy, digital marketing, content marketing, and marketing communications. • Strong understanding of marketing analytics, CRM platforms, and marketing automation tools. • Experience managing marketing budgets and external agency relationships. • Exceptional written, verbal, and presentation skills. • Demonstrated ability to influence executive stakeholders and collaborate across functions. • Hands-on leadership style with a willingness to roll up your sleeves while building scalable processes.