FlowFuse - Head of Marketing

• Proven experience leading marketing in a B2B SaaS or technology startup environment. • Strong KPIs orientation and ability to drive measurable impact on funnel and revenue metrics. • Demonstrated success with content-based marketing, GTM campaigns, and event execution. • Experience managing a small team with a focus on execution, mentorship, and performance. • Excellent communication skills, with ability to influence cross-functional partners. • Comfortable iterating rapidly and adjusting tactics based on data and real-time feedback. • Background in industrial automation, IIoT, manufacturing, or complex technical domains. • Deep familiarity with HubSpot (Marketing & Sales Hubs) for workflows, lead scoring, campaigns, and reporting. • Experience with long sales cycles, multi-stakeholder buying journeys, and enterprise GTM. • Experience working in fully remote startup environments. • Familiarity with developer communities or technical content ecosystems. • 90-Day Plan (13-Week Plan) • Week 1–4 • Immerse in the FlowFuse product, customer personas, market landscape, and existing marketing KPIs. • Audit HubSpot setup (lead lifecycle, scoring, automation, dashboards) and key marketing workflows. • Meet with core stakeholders across Sales, Product, and Leadership to align on priorities. • Identify quick wins and define Day 1 content and campaign optimizations. • Deliverables • Summary of marketing gaps, opportunities, and quick wins. • Initial KPI framework aligned with Sales and Leadership. • Week 5–8 • Refine messaging, positioning, and content strategy based on audit insights. • Optimize content production pipelines and collaboration with internal contributors. • Establish weekly KPI monitoring cadence and HubSpot dashboards for visibility. • Launch initial campaign experiments and iterative tests. • Deliverables • Updated marketing plan with clear KPIs and ownership. • Initial improvements to content, campaigns, or events based on data. • Week 9–13 • Take ownership of pipeline targets with clear execution plans to hit them. • Scale and iterate on successful campaigns, experiments, and content formats. • Strengthen processes for event follow-up, lead qualification, and sales handoffs. • Draft a long-term marketing roadmap tied to company growth goals. • Deliverables • Demonstrable impact on pipeline, engagement, or conversion metrics. • Clear roadmap for the next 6–12 months of marketing execution. • Hiring Plan • Initial Screening: Resume and background review by the hiring manager. • First Interview (Role & Experience): Evaluate marketing leadership experience, KPI ownership, and startup fit. • Second Interview (Deep Dive & Execution): Discussion with cross-functional stakeholders on execution approach, content, events, and GTM alignment. • Assessment / Case Discussion: Candidate presents a high-level marketing approach or past example demonstrating KPI-driven execution. • STAR Interview (Behavioral Alignment): Evaluate values alignment, ownership, and collaboration style. Conducted by the CEO. • Final Interview: Final alignment with leadership on expectations and impact. • Offer: Extend an offer to the selected candidate.