Everpure - Distribution & Alliance Marketing Manager, APJ
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Requirements
• Experience: 6+ years in B2B Channel or Partner Marketing, specifically within the High-Tech/SaaS/Infrastructure sector. • Expert at leading by influence; able to gain buy-in from regional Field Marketing teams and distributor stakeholders without direct reporting authority to ensure seamless program adoption and execution. • Expert at leading by influence • Demonstrates exceptional collaborative agility, with a proven track record of coordinating across diverse teams to ensure unified execution and shared success. • Demonstrates exceptional collaborative agility • Regional Expertise: Proven track record of managing marketing across diverse APJ markets (e.g., ASEAN, ANZ, India, Japan, Korea). • Regional Expertise: • Language Skills: Fluency in English is required. Professional proficiency in a secondary language is highly preferred. • High Mobility: Willingness to travel up to 20% • High Mobility: • MDF Governance: Expert-level knowledge of MDF management, ensuring compliance and maximizing ROI. • MDF Governance: • MarTech Stack: Proficiency with Salesforce and PRM platforms. Experience with Tableau or similar BI tools for pipeline reporting is a major plus. • Negotiation: Strong ability to influence distributor or alliance executives and gain "unfair share" of their mindshare and marketing budget. • Negotiation: • Strategic Acumen: Ability to translate vision & strategy into business outcomes for annual marketing plans and executive summaries. • Strategic Acumen: • WHAT YOU CAN EXPECT FROM US: • Pure Innovation: We celebrate those who think critically, like a challenge and aspire to be trailblazers. • Pure Innovation • Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune's Best Large Workplaces in the Bay Area™, Fortune's Best Workplaces for Millennials™ and certified as a Great Place to Work®! • Pure Growth • Pure Team: We build each other up and set aside ego for the greater good. • Pure Team • And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources and company-sponsored team events. Check out purebenefits.com for more information. • ACCOMMODATIONS AND ACCESSIBILITY: • Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at [email protected] if you’re invited to an interview. • OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM: • We’re forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn’t just accepted but embraced. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership. Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire. • BRING YOUR BOLD. • BRING YOUR BOLD. • BRING YOUR FLASH. • BRING YOUR FLASH.
Responsibilities
• 1. Strategic Distribution Growth • Pipeline Engineering: Design and deploy SMART MDF programs specifically tailored to Distributors to maximize NNL pipeline creation. Co-develop and support execution of (bi)-annual integrated marketing plans for a focused portfolio of key Distributors. • Pipeline Engineering: • Regional Interlock: Act as a strategic bridge between Field Marketing and Partner/Distribution Account Managers. You will oversee the end-to-end planning, execution, and lead-follow-up process across the APJ theater, leveraging our MarTech stack (Salesforce, Tableau, Appsheet, Allocadia, and NetSuite). • Regional Interlock: • Relationship Management: Build deep, synergistic relationships with focus Distributors. You will guide local teams in designing joint campaigns, ensuring rigorous tracking and maximizing ROI on all collective investments. • Relationship Management: • Global-Regional Liaison: Collaborate with the Global Partner & Alliances Marketing team to localize corporate programs, ensuring global initiatives are effectively communicated and executed within the specific cultural and business contexts of APJ. • Global-Regional Liaison: • 2. Alliance GTM Excellence • Interlock & Execution: Deepen marketing synergy with a subset of Key Technology Alliances. Work closely with regional Field Marketing Managers to ensure alliance-led activities are not siloed but integrated into broader territory plans. • Interlock & Execution: • Orchestrate co-marketing efforts with Distributors and Technology Alliances (e.g., Cisco, NVIDIA, Nutanix, …) to create "better together" stories that strengthen Pure’s market positioning. • Orchestrate co-marketing efforts • Ecosystem Expansion: Identify opportunities for “Meet in the Channel" marketing (Pure + Distributor + Alliance Partner) to increase reach and credibility. • Ecosystem Expansion: • 3. Field Presence & Relationship Management • Regional Field Synergy: Operates as a strategic overlay to regional Field Marketing Managers, leveraging their market expertise, collaborating as one team, ensuring all joint initiatives are seamlessly executed and deliver measurable business outcomes. • Regional Field Synergy: • Be the "Voice of the Distributor": Act as a critical feedback loop between Field Marketing, Distributors and Global Marketing, ensuring that localized market requirements and distributor needs are reflected in global campaign development. • Be the "Voice of the Distributor": • Channel Sales Integration: Foster deep-rooted relationships with the Channel Sales organization to ensure marketing initiatives are "sales-ready" and directly contribute to overall motivation and preference. • Channel Sales Integration: • On-the-Ground Advocacy: Represent Pure Storage at key events, summits, and planning sessions, serving as a brand evangelist and subject matter expert on Pure’s marketing programs, campaigns and playbooks. • On-the-Ground Advocacy: • 4. Governance & Insights • MDF & KPI Support: Ensure the health of regional budgets and program impact through rigorous, collaborative tracking of MDF and KPIs in lockstep with Field Marketing requirements. • MDF & KPI Support: • Strategic Guidance: Serve as a data-driven consultant for internal stakeholders, providing the insights necessary to optimize Field Marketing strategies and ensure global programs translate into local success. • Strategic Guidance:
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