CaptivateIQ - Senior Customer Marketing Manager
Requirements
• 7+ years of customer marketing experience in B2B SaaS, ideally SPM/ICM-adjacent or in high-velocity enterprise software. • Has built or rebuilt a customer advocacy program (case studies, references, reviews) from the ground up. • Comfortable with pipeline and expansion metrics and campaign design — this role is equal parts storyteller and program operator. • Has owned structured voice-of-customer synthesis and internal distribution to cross-functional stakeholders. • Demonstrated independent judgment and proactive problem-solving. • Strong project ownership and follow-through with minimal oversight. • Excellent written and verbal storytelling skills. • Experience running community platforms (customer Slack communities, advocacy platforms). • Familiarity with G2/review-site strategy and reference management tooling. • Experience partnering with RevOps on pipeline attribution for expansion campaigns. • Multi-product SaaS experience, particularly suite cross-sell or install-base expansion motions. • Experience sourcing and managing customer speakers for in-person and virtual events.
Responsibilities
• Advocacy & Social Proof: Build and run a proactive case study and reference program; own G2 and review-site strategy with velocity targets; build and maintain a proof point library; source customer speakers and quotes for in-person and virtual events. • Voice of Customer: Build structured VoC collection integrated cross-functionally; synthesize and distribute insights to PMM, Product, and Sales on a regular cadence; turn advocate insight into a content pipeline. • Install Base Growth: Partner with Demand Gen on segmented, lifecycle-based cross-sell and upsell campaigns into the customer install base; coordinate account-level timing with Customer Success; support pipeline attribution with RevOps. • Cross-Functional Partnership: Act as the connective tissue among Customer Success, Sales, Product Marketing, and Demand Gen on all things related to adoption, retention, expansion, and advocacy.
Benefits
• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents. • Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge. • Annual Stipends: Dedicated funds for your professional development and caretaking needs. • Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does. • Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future. • Premium Tools: The latest Apple hardware to empower you to do your best work. • Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives. • Notice for Prospective Candidates: • Only emails from @captivateiq.com should be trusted. • We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following: • Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc. • Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology. • Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ. • Ask candidates to make a payment in order to be considered for a position. • Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc. • Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made. • $110,000 - $161,000 a year • The compensation offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. The OTE salary range for this role is $110,000-$161,000. Compensation for candidates hired in Canada will be provided in Canadian dollars and may differ from the ranges listed above due to currency conversion. Our OTE is just one component of CaptivateIQ's competitive total rewards package, which also includes equity, comprehensive health benefits, and other perks and benefits. • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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