theydo - Head of Marketing Operations (UK/Europe)

• This is a role built around owning systems and outcomes, not executing a task list. • Systems you'll build. You'll own the technical infrastructure our marketing motion runs on, from lead prioritization through to attribution. • Partner with PMM and senior marketing managers to build and maintain nurture programs • Partner with marketing managers to build, train and optimize programs that support our events, webinars, demand generation and marketing activities • Build the AI infrastructure that replaces lead scoring: fuse intent, firmographic, and behavioral signals into a self-improving prioritization engine that learns from every nurture and pipeline outcome • Work with marketing managers on account-based marketing logic for our named enterprise accounts, aligning on targeting and signals • Maintain marketing attribution as a living system, not a one-off exercise, so pipeline influence and sourced revenue are trustworthy without manual rebuilding for every event or campaign • Build automation to enable the marketing team's efficiency, including evaluating and piloting AI agents for workflow execution (lead enrichment, data hygiene, reporting) rather than only rules-based automation • Build and maintain production automation pipelines (n8n or equivalent), covering enrichment, AI-assisted qualification, and RAG/semantic search tooling, that run unattended rather than as proof-of-concept demos • Ship lightweight internal tools and dashboards that give the team self-serve visibility instead of one-off reports • Data & governance. You'll be the person who ensures our data can be trusted and our automation is accountable. • Work with the analytics teams to align goals and ensure accurate forecasting and reporting • Drive data governance and ensure the accuracy and integrity of data across all revenue-related systems, including consent and privacy compliance (GDPR and equivalent) • Set governance around AI-assisted decisioning: monitor where automation might be producing bad outputs and build in the right checks before results reach Sales or leadership • Cross-functional alignment. You'll be the connective tissue between marketing and the rest of the revenue org. • Partner with RevOps and Sales to align on goals, metrics, and results • Partner with RevOps and Finance to help build out the marketing revenue and pipeline model, including budget structure, conversion benchmarks, and expansion/NRR maths • Manage the relationship with our external development contractor for custom website builds, briefing the work and reviewing output • Strategic partnership. You'll be a trusted right hand to the VP of Marketing and a credible voice with leadership and founders. • Translate strategy and OKRs into the systems and processes that make them achievable, and surface what the data is really telling us • Bring well-reasoned, data-backed recommendations to leadership and founders, not just reporting on what happened but making the case for what we should do next • Bring an unbiased perspective on marketing team activities. Your recommendations should be grounded in what the data actually shows, not in defending any one team's work • Be a significant presence in the global marketing team, testing ideas and enabling the team to be successful • WHAT WE'RE NOT LOOKING FOR • We have high expectations for this role, but it's worth pointing out what we are not looking for. This role is strategic on the systems, data, and process side, but it's not creative campaign management, content strategy, or hands-on web development. • Campaign ideas and content creation are not part of this role; we have content creators and editors • Paid digital marketing is not part of this role; we use agencies for this • Hands-on coding, front-end development, or animation work are not part of this role; we use a contractor for custom builds, and you'll manage that relationship rather than doing the work yourself