insiderone - Insider One - Senior Marketing Specialist, UK & Nordics
Responsibilities
• Build and own the marketing strategy and execution for the UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates. • Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR. • Own the event marketing programme calendars, organising both Insider One-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics. • Create locally relevant assets to support sales and campaigns — for example, case studies, whitepapers, and guides. • Work closely with sales to measure programme performance and lead quality. • Act as the go-to for your market, providing insight on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings. • Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status. Develop and implement fresh sales/marketing initiatives, strategies, and programmes to capture key demographics. • Present marketing, revenue, and realistic forecasts to the management team. • Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement functions to ensure alignment and success. • Maintain a clean, up-to-date pipeline and forecast accurately – after all, marketing and demand-gen is a balancing act! • Minimum 4+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management. • Strong leadership skills with experience in building and managing teams. • Good knowledge of the digital space. • Experience with marketing automation and CRM tools (for example, HubSpot, Marketo, Eloqua, Pardot, Salesforce). • Excellent oral and written communication skills, with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills. • Extraordinary attention to detail. • Excellent event planning and execution skills. • The ability to maintain a positive attitude and thrive in a fast-moving environment.
Benefits
• Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together. • Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills. • Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru. • Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build. • Help build the team you want to work with and enjoy rewarding referral bonuses. • Opportunities to give back to your community through volunteering and purpose-driven social impact projects. • From global retreats to team-building activities, expect year-round events that turn into lifelong memories. • We aren't just hiring for a position; we are hiring for a mission — a mission to build a lasting legacy that will set the benchmark for the most progressive tech companies out there. • To do this, we are looking for exceptional talent to join a community of good-hearted individuals who take high ownership and are relentlessly driven to go the extra mile. • If this sounds like who you are and where you aspire to be, we are excited to meet you. • We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status. • Please follow Insider One on LinkedIn, Instagram, X, Facebook and Medium!
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