air up - Senior Influencer Marketing Manager France
Responsibilities
• Lead France’s Creator Adventure: You’re the go-to person for Creator Marketing in France. Not just executing - you shape the strategy, make key decisions, and drive our brand’s voice and growth in this exciting market. • Lead France’s Creator Adventure: • Taste Strategy Builder: Define, craft, and maintain the long- and short-term roadmap for Creator Marketing. Your work ensures campaigns don’t just drive sales, but build lasting brand love and a strong market presence for air up in France. • Taste Strategy Builder: • Next-Gen Platform Explorer: You’re always scouting what’s new and exciting. From Twitch to the gaming ecosystem and beyond, you find unconventional ways to partner with creators and keep air up ahead of the curve. • Next-Gen Platform Explorer: • Budget Owner: Own and steer a substantial 6-digit monthly budget for macro and mega creator campaigns. Big responsibility, big impact. • Budget Owner: • Campaign Orchestrator: Plan and design campaigns with operational excellence, connecting creator activities seamlessly to air up’s overall brand, marketing, and content strategy. • Campaign Orchestrator: • Execution Expert: From start to finish, you know the drill - outreach, negotiation, contracts, briefings, content review, tracking, reporting, and in-depth performance analysis. • Execution Expert: • Creative Spark: Lead signature campaigns with fresh, innovative ideas and flawless execution, collaborating closely with the French team and external talent agencies. • Creative Spark: • Connector Across Teams: Keep your finger on the pulse of industry trends and share insights that boost visibility. Ensure creator marketing works hand-in-hand with Paid Social, CRM, E-Comm, and other teams. • Connector Across Teams: • This is you • This is you • You are not satisfied with traditional approaches; you think outside the bottle and constantly bring innovation to the Creator Marketing strategy. • Your experience includes 3+ years of senior Creator/Influencer Marketing in the French market, having been responsible for owning and stewarding a brand's presence in that market before. • Mastering the rare balance between building a robust long-term brand strategy and executing with flawless operational excellence is second nature to you. • Possessing a deep, nuanced understanding of French culture, market dynamics, and the next-level creator landscape is key to your success. • Passion for data is your superpower: you are comfortable with complex analytics and highly driven by performance-based KPIs. • An entrepreneurial self-starter, a savvy negotiator, and someone ready to take full ownership of both your budget and your entire channel. • A fluent communication pro in both French and English. • The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations. • But what’s in for you? • 🏖 30 days of vacation • 🏷 discount on our products • 💰 employer-funded pension & location related insurances (may vary per country) • 🏡 purpose built office in MUC • 📈 personal development • 🎉 regular team events • 🏁 start-up spirit • 🌍 workation options (availability may differ by role) • air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.
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