Movers+Shakers - Influencer Marketing Manager - UK (Freelance)
Requirements
• Experience managing influencer & creator partnerships of all following sizes • Strong organizational and project management skills • Clear, confident written communication • Familiarity with short-form video content (TikTok, Reels, Shorts) • Ability to manage multiple creators and deadlines simultaneously • 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns • Experience working with a wide variety of creators & influencers across a variety of categories (from nano creators to Macro creators) • Strong organizational skills with attention to detail and follow-through • Ability to manage multiple timelines, campaigns, and creator relationships simultaneously • Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments • Clear written and verbal communication skills, particularly in creator-facing contexts • Ability to collaborate effectively across teams and support senior leaders • Deep passion for TikTok; experience with TikTok influencers a big plus but not required • Passion for delighting clients and going above & beyond • Keen eye for detail with the foresight to think about the bigger picture • Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry
Responsibilities
• Creator Sourcing & Talent Management • End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables • Build and cultivate relationships with creators, influencers, managers, and agents • Source UGC and creator talent using platforms like IMAI and your professional network • Maintain a vetted, organized creator roster across paid organic social needs • Match creators to briefs based on brand, tone, platform, and content requirements • Build positive, professional relationships with creators to support long-term collaboration • Support our internal “Movers+Creators” program which houses creators across various areas that M+S will tap into for quick turnaround programs • Creator Communication & Coordination • Manage all creator communication end-to-end, including: • Outreach and onboarding • Brief delivery and clarification • Deadlines and deliverable expectations • Follow-ups and reminders • Ensure creators clearly understand briefs, content requirements, and brand guidelines • Proactively flag risks, delays, or misalignment to internal teams • Coordinate product samples as needed • Deliverables, Deadlines & Quality Control • Responsive to the unpredictable 24/7 nature of social media campaign execution • Set and manage creator deliverables, timelines, and submission requirements • Ensure accurate tracking of creator activity, deliverables, and performance data. • Monitor content to ensure assets are: • Delivered on time • Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed • Ensure creators submit footage in the correct formats and specs for paid and organic use • Contracts, Invoicing & Asset Tracking • Coordinate creator contracts, usage terms, and approvals • Ensure invoicing details are clear, accurate, and submitted on time • Track asset delivery status and usage rights across paid and organic channels • Partner with internal teams to ensure assets are stored, labeled, and accessible • Cross-Functional Collaboration • Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals. • Ensure creator outputs align with strategic intent, brand voice, and platform needs • Trends & Culture • Trends & Culture • Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements • Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations • Contribute to team brainstorms and creative campaign ideation
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