somnia - Head of Marketing
Requirements
• YOU NEED TO HAVE • 8+ years in marketing, with at least 3 in a leadership role in a crypto-native company (L1, L2, exchange, wallet, major DeFi protocol, or blockchain infrastructure). Non-web3 candidates will not be considered for this role. • A track record taking at least one Web3 product from early proof to category leadership: measurable in users, volume, share of voice, and brand equity. Be ready to talk through the bets, the numbers, and what you'd do differently. • End-to-end ownership of the consumer crypto funnel: acquisition, activation, retention, and monetization, with hands-on experience running paid, organic, KOL, and community channels (not just managing people who run them). • Genuine fluency in the competitive landscape across L1s, prediction markets, DEXs, and AI-x-crypto. You know how industry incumbents position themselves, and where the white space sits. • A history of building and leading globally distributed marketing teams across product marketing, social, KOLs, events, paid media, comms & more. • Analytical fluency. Comfortable with quantitative approaches, you frame everything around hypotheses and read the data yourself. • Player-coach operating style. Strategic when needed, hands-on by default. Comfortable redlining a thread before a launch. • Excellent written and spoken English. Confident as an external voice in writing, on stages, and on podcasts when the role calls for it.
Responsibilities
• Strategy and operating model • Own the end-to-end marketing strategy across Somnia L1 and the products built on top, starting with DreamDEX and Prophecy. Sequence launches and campaigns so each beat compounds the last. • Shape the marketing operating model so the team is structured around products and outcomes - the right mix of product marketing, content, design, paid, KOLs, community, events, and dev rel firing in coordination behind each launch. • Set the weekly operating rhythm: targets, reviews, post-mortems. Kill what isn't working fast; double down on what is. • Growth and user acquisition • Own the growth numbers. Set the targets with the CEO and product leads, then deliver them. • Run the full acquisition stack: organic content engines, paid (when unit economics open the gate), KOL programs, season campaigns, referral loops, and partner-led growth. • Build the analytics layer that turns on-chain and community data into prioritization for the team and outreach assets for BD. • Marketed an AI-native or agentic product, in web3 or in the broader AI infrastructure space. • Direct experience marketing a prediction market, perps DEX, or on-chain derivatives venue. • Owned a token launch end-to-end: TGE, points program, season mechanics, airdrop design & more. • Marketed to developers and technical audiences at scale (dev rel programs, hackathons, technical content). • A public footprint in crypto (CT, Mirror, podcasts, conference talks) that signals fluency with the audience you'll be marketing to. • Enterprise / institutional BD marketing experience: packaging technical proof into sales collateral for protocol partners and market makers.
Benefits
• Design The Future: Join Somnia to work remotely with a global team, earn competitive compensation with token incentives, and help build the future of Web3 at a company where your impact truly matters. • First of its Kind: Make Somnia famous as the only hyperspeed L1 with native AI inference. • High Stakes: Influence a brand targeting a $1M+ launch budget in the 2026 peak-fragility market. • Incentives: Competitive salary + tokens. • The role is remote, but we are looking for someone based on a UK-friendly timezone (+/- 4 hours). • Reporting Lines • This role reports to the CEO and sits on the executive leadership team, leading the marketing function for the Somnia ecosystem.
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