synthesia - Senior Lifecycle Manager

• You deliver impact: You understand how lifecycle marketing contributes to activation, adoption, retention and revenue, and you can demonstrate measurable results from programmes you’ve owned • You’re analytical and curious: You use data to understand performance, challenge assumptions and continuously improve what you build • You think in customer journeys: You look beyond individual emails to understand the customer experience, identify friction and create relevant, connected communications • You’re technically excellent: You’re confident building sophisticated automation, managing complex segmentation and working with customer and product data. You care about the details that make programmes effective and reliable • You take ownership: You’re comfortable independently leading initiatives from concept through execution, proactively solving problems and making informed decisions • You collaborate naturally: You know how to work across functions, build strong relationships and move complex projects forward without direct authority • You care about quality: From deliverability and data accuracy to messaging and customer experience, you hold your work to a high standard • You’re excited about AI: You actively explore how emerging technologies can improve personalisation, experimentation and the way lifecycle marketing operates • WE’D BE PARTICULARLY EXCITED IF • 6+ years of experience in lifecycle, CRM or email marketing, ideally in B2B SaaS or product-led companies • Strong hands-on experience with HubSpot, including complex workflows, list building, segmentation and campaign execution • Proven experience building and optimising always-on automated programmes, including onboarding, nurture and re-engagement, alongside one-off campaigns • Experience owning lifecycle initiatives end to end, from briefing and journey design to implementation, QA, reporting and optimisation • Strong analytical skills, with experience using product, CRM and engagement data to build audiences, evaluate performance and run structured experiments • Practical experience using AI to improve lifecycle execution, operational efficiency or customer personalisation • Working knowledge of email deliverability, including SPF, DKIM and DMARC, and privacy regulations such as GDPR and CCPA/CPRA • Proven ability to manage complex cross-functional projects and influence stakeholders across different teams • Experience with customer data platforms • Experience with Salesforce, particularly connecting CRM and account data to lifecycle programmes • Experience with in-product messaging and multichannel lifecycle journeys • SQL skills for self-serve behavioural analysis and insights