Conscious Talent - Head of Marketing @ AI-powered Personal Growth Startup
Requirements
• 8+ years of senior marketing experience with a portfolio of consumer brand work you can point to and defend line by line. • Experience scaling a consumer subscription app from early traction to meaningful scale. • Strong creative instincts paired with operational discipline and analytical rigor. • Ability to write compelling copy and explain clearly why it works. • Real interest in mental health, psychology, behavior change, or personal growth. • Product-fluent mindset with strong understanding of engagement, retention, and consumer behavior. • Strong brand stewardship instincts with sensitivity toward tone, trust, and authenticity. • Preference for focus and depth over running multiple shallow experiments simultaneously. • High-agency, low-ego operator who moves quickly and takes ownership. • Personal connection to self-reflection, therapy, or personal development is strongly preferred. • What they offer: • What they offer: • $160k – $190k + equity • Flexibility for the right candidate • Remote flexibility for exceptional candidates, with willingness to visit Los Angeles for planning weeks • Opportunity to own and shape marketing at a major inflection point • Direct partnership with the CEO and path to CMO as the organization scales • Chance to help build a category-defining consumer wellness product with meaningful real-world impact
Responsibilities
• Own growth strategy end to end. Bring your own conviction about which engines will carry the next stage. Not five bets - one clear thesis, executed with depth. • Own creative quality across every customer-facing surface including ads, landing pages, App Store presence, push, email, social, and PR. • Build and lead the creative engine. Generate hooks, angles, and artifacts at volume while editing ruthlessly. • Develop deep ICP mastery and build a strong thesis around who users are, how they decide, and what language reaches them. • Partner closely with the CEO on brand stewardship. For a therapeutic product, brand trust is the product. • Design measurement scaffolding including clean experiments, honest baselines, compounded learnings, and rigorous testing frameworks. • Own funnel performance across acquisition, activation, engagement, and retention in partnership with product. • Direct and elevate external and internal creative talent including writers, designers, and agencies.
Benefits
• Our client is an AI-powered journaling and self-reflection platform helping people deepen self-awareness, build emotional intelligence, and make visible progress toward the life they want. The experience sits at the intersection of journaling, coaching, and AI-guided reflection. • They have reached 500,000+ downloads, 20,000+ paying customers, and $2.5M ARR and growing. The company recently raised a $6M seed round led by top-tier investors and operators. • 75% of users report meaningful improvement within 7 days, and independent Stanford research has validated the product’s impact on self-relationship. • The founding team has previously built and scaled consumer products used by millions, and has spent years working at the intersection of technology, psychology, and personal growth. • The mission is deeply personal: mentorship and mental health support have historically only been accessible to those who can afford it. Their goal is to make that support significantly more accessible through technology. • The mission is real. Our client exists because the founders experienced firsthand what transformative personal support can look like - and believed it should not require expensive sessions and long waitlists. That conviction runs through both the product and the team. • The mission is real. • The unit economics work. The engine runs. You are coming in to scale something that works, not repair something broken. • The unit economics work. • Tier-1 validation. Bessemer, Tim Ferriss, Alexis Ohanian. The credibility is there. • Tier-1 validation. • Full ownership. Small team, no layers, no brand committee above you. You work directly with the founding team. Every decision you make shows up in the product. • Full ownership. • The relaunch moment. Brand refresh, product evolution, new chapter. The right person will help shape what the brand becomes at a defining inflection point. • The relaunch moment. • A category where craft wins. Spend alone will not grow this. The marketer who wins here will do it with taste, depth, and genuine connection to the audience - not the biggest budget. • A category where craft wins.
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