thumbtack - Growth Marketing Manager, SEM
Requirements
• Strong data analytics skills (pivot tables, vlookups, basic modeling) • Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis
Responsibilities
• Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth • Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs • Develop experimentation roadmap for ad copy, keywords, bidding and more • Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools • Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data • IN ORDER TO BE SUCCESSFUL, YOU MUST BRING • 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals • Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative • Ability to manage relationships with a large portfolio of ad vendors and partners • Ability to define and execute on a 6-12 month roadmap with aggressive milestones
Benefits
• For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $97,800 - $126,500. • Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. • Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. • Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [email protected]. • For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy https://www.thumbtack.com/job-applicant-privacy-policy. • We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes. https://careers.thumbtack.com/recruiting-scams
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