Faire - International Growth Marketing Manager
Requirements
• 3-5 years hands-on experience managing medium- to large-scale paid search and pMAX campaigns on Google, with a focus on optimizing down-funnel metrics (CPA, ROAS, etc.) • Strong analytical skills and familiarity with campaign optimization techniques on search and PMAX; understanding of key paid marketing metrics and their impact on performance. • Experience managing cross-border or international paid search programs, preferably for Europe; fluency in a European language (French, German, Spanish, etc.) is a plus • Proficiency with marketing automation tools for optimizing and making bulk campaign changes (Google Ads Editor, Channable, etc.) • Highly analytical with a structured approach to solving problems; proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau) • Familiarity with A/B testing and experience launching experiments in Google Ads • Strong organizational skills, attention to detail, and a passion for optimizing processes • Experience in a two-sided marketplace or with products aimed at small business owners is a plus • Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously • Experience using AI to automate repetitive marketing workflows from campaign QA to performance reporting; loves working with AI, APIs, and automation tools to solve tedious problems • Salary RangeThis role is open to both New York and London; UK candidates New York: the pay range for this role is $118,500 to $163,000 per year.
Responsibilities
• Oversee international paid search campaigns on Google and Microsoft to hit Faire’s ambitious regional and country-level goals for international markets • Analyze key paid marketing metrics (CTR, CPC, CPA, Conversion Rate, etc.) at the country and regional level; provide insights to key stakeholders. • Support country-level performance diagnostics, combining campaign data with broader market, customer, and business context to identify drivers of over/under-performance, develop hypotheses, and recommend where to focus next • Manage the international paid experimentation roadmap in order to optimize the program through ad copy testing, landing page optimization, keyword testing, and bid management • Partner closely with the International Marketing Team to build a shared understanding of country-level performance, identify market and localization opportunities, and translate those insights into paid experiments • Utilize the latest AI tools and LLMs to rapidly test, improve operational efficiency, and create new levers for campaign optimization
Benefits
• This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future. • Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. • Flexible paid time off, plus company-wide recharge days • Paid parental leave up to 16 weeks • Comprehensive health coverage, with options varying by location • Fertility and family-building benefits through Carrot, including a lifetime reimbursement allowance • Mental health support and coaching through Modern Health • Stipends to support your professional development, wellness, and work from home needs • Employer-sponsored retirement plan, dependent on country of employment • Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.
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