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axle-careers - Growth Marketing

London - Hybrid+ Equity3d ago

In Office EMEA Growth Marketing Manager B2C Content Creation Market Research Reporting

Requirements

• Experience in a B2C growth marketing role. • You're data-driven but practical. You run experiments and learn from the results, but also know when there isn’t enough data and you need to trust your judgement. • You use AI tools to work smarter across marketing, from researching audiences and analysing data to building reports, automating workflows and creating content. • You’re scrappy and hands-on. You test ideas quickly, find ways to make a budget go further and get stuck into whatever needs doing. • You’re comfortable building from scratch. This is our first growth marketing hire, so you’ll be shaping our approach, tools and processes as you go. • Experience with product analytics tools such as PostHog. • Experience with paid social, referral programmes or community-led growth.

Responsibilities

• Building and executing targeted campaigns that reach priority audiences, generate qualified leads and contribute directly to user growth. • Developing positioning, messaging, customer segmentation and launch strategies for new propositions, markets and customer segments. • Testing and growing marketing channels, partnerships and campaigns to identify repeatable, cost-effective ways to acquire customers. • Translating complex energy and technology concepts into clear messaging and content that resonates with our target audiences. • Tracking acquisition, conversion and pipeline performance, using data and experimentation to improve marketing effectiveness and maximise commercial impact. • Manage our community engagement in social forums (e.g. Facebook groups, Reddit etc.)

Benefits

• A meaningful slice of equity in Axle, alongside a competitive salary. We operate with a deliberately flat structure. We aim to keep pay equitable across the company, with a 1:1 median ratio between founder and team compensation.