Zencoder - Senior Manager, Marketing & GTM (AI-First)
Requirements
• How AI changes product marketing • How AI changes content creation and distribution • How AI changes demand generation • How AI changes customer acquisition • How AI changes category creation • How AI changes the role of marketing teams themselves • We want someone who is actively experimenting, building, and discovering what best-in-class AI-powered marketing looks like. • You should arrive with ideas we haven’t thought of yet. • 3-5 years of experience in an early-stage, high-growth B2B companies in marketing, growth, strategy, or GTM leadership roles. • Recent MBA from top 10 MBA programs is an advantage. • Exceptional storyteller and communicator. • Proven ability to create positioning and messaging that drives adoption, engagement, or revenue. • Strong strategic thinker with a bias toward execution. • Deep curiosity about AI and how it changes how businesses operate. • Comfortable working in ambiguity and creating structure where none exists. • Builder mentality: you don’t wait for playbooks—you create them. • What Success Looks Like
Responsibilities
• Refresh and strengthen core company messaging and positioning. • Establish a differentiated market narrative. • Launch at least one major GTM initiative with AI-powered systems baked in from the start, not added later. • Introduce new frameworks, systems, or workflows that make the broader organization more effective. • Make us smarter than we were before you arrived. • Ship at least one lightweight automation or workflow that makes the team measurably faster. • The expectation isn’t that you’ll learn our playbook. • The expectation is that you’ll help write the next one. And build the tools that run it.
Benefits
• The way software is built, bought, and adopted is changing faster than any market we’ve seen before. • AI is reshaping products, teams, workflows, and entire business functions. As we expand beyond Forgood AI products, how we position, launch, and grow products must evolve as well. • We’re looking for a Product Marketing and GTM leader who is already operating in that future. • This is not a role where we’ll teach you how to use AI. You’ll be joining an AI-first organization where AI is embedded across product development, operations, GTM, and decision-making. We expect you to bring new ideas, frameworks, workflows, and systems that make us better. • We want someone who can teach us. • Someone who has a strong point of view on how AI changes marketing, messaging, positioning, demand generation, product launches, and category creation and who can turn that thinking into measurable business outcomes. • What you’ll own • What you’ll own • Impact: Gen AI will change how companies develop software in the next two years. Be at the frontier of that AI work, building a category-leading product in a huge market. You will have an everyday opportunity to innovate. • Impact: • Growth potential: Thrive in a high-growth AI startup combining personal and career growth. • Growth potential: • High Talent Density: Collaborate daily with our team of top-notch engineers and our founder, Andrew Filev. • High Talent Density: • Flexibility: We hire globally, prioritizing talent over location. Work where you’re most productive and comfortable. • Flexibility: • Zencoder is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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