Bounteous - Lead Strategist, CRM & Loyalty
Requirements
• 8+ years of progressive experience in Loyalty Strategy, CRM, or growth marketing with a proven track record of owning and delivering complex engagements • Demonstrated ability to lead client engagements independently, owning outcomes and operating with minimal senior oversight • Strong workshop facilitation skills. Able to lead clients through discovery, ideation, and strategic planning sessions with confidence and clarity • Experience using or actively exploring AI-powered marketing tools, automation platforms, or generative AI applications to improve campaign performance, personalization, or client outcomes • Deep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design from discovery through ongoing optimization • Insight-driven analytical mindset. Ability to partner with analytics teams, direct data exploration, and translate consumer insights into clear strategic direction • Knowledge of CRM platforms, marketing automation tools, and Martech ecosystem. Able to evaluate capabilities and make recommendations grounded in feasibility • Proven ability to define KPIs, build measurement frameworks, and quantify ROI in ways that resonate with clients • Excellent written and verbal communication skills. Able to craft clear narratives and present compelling recommendations to client teams • Collaborative, team-first mindset with a demonstrated ability to work cross-functionally and contribute to a high-performing team culture • Entrepreneurial spirit and comfort navigating ambiguity in a dynamic, fast-moving environment • A genuine passion for innovation. Curious demeanor, always looking for smarter ways to serve clients and push programs forward • $105,000 - $141,000 a year • Individual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role. • We invite you to stay connected with us by subscribing to our monthly job openings alert here.
Responsibilities
• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols • Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets • Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.) • Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information • Engagement Leadership & Strategy • Lead complex loyalty and CRM engagements end-to-end: own outcomes, drive progress, and operate with minor senior-level supervision • Facilitate client strategic workshops, guiding stakeholders to a shared vision, objectives and action plan • Serve as the trusted advisor and primary strategic partner to client teams building credibility through expertise, consistency, and results • Develop and manage engagement roadmaps aligned to client goals, proactively identifying risks and trade-offs to maximize value • Program Design & Performance • Design and refine loyalty strategies from initial concept through deployment and ongoing optimization • Leverage deep expertise in retention marketing, customer segmentation, lifecycle marketing, and customer engagement strategy • Define and own CRM and Loyalty KPIs, building measurement frameworks and benchmarking performance against competitive standards • Build business cases and clear articulation of value to client stakeholders • Continuously optimize end-to-end customer experiences based on consumer insights and program performance data • MarTech & Platform Expertise • Leverage deep knowledge of CRM platforms, marketing automation tools, and Martech ecosystems to make strategic recommendations grounded in platform capabilities and feasibility • Understand client-level data schemas and apply user-level segmentation and targeting to drive personalization and engagement • Stay ahead of emerging technologies, platform updates, and industry trends and bring forward-thinking recommendations that push programs further • Collaboration & Contribution • Champion account innovation to bring new thinking, emerging technologies, and creative solutions that push the boundaries of what’s possible for clients • Collaborate cross-functionally with Analytics & Insights, Creative, Solutions Engineering, and Customer Success teams to ensure seamless delivery and strong client outcomes • Contribute to the evolution of Bounteous’ Loyalty & CRM practice through participation in internal initiatives and knowledge-sharing • Demonstrated curiosity and willingness to learn, adopt, and apply emerging AI tools and technologies within loyalty and CRM strategy work • Contributes to Bounteous internal AI learning culture by sharing knowledge, best practices, and use cases across the team
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