dailypay - Senior Associate, Account Based Marketing
Requirements
• Account Based Marketing fundamentals • Content Marketing basics • Account Research • Sales Collaboration • Data Analysis & Reporting basics • Strong Communication & Collaboration • Bachelor's Degree or equivalent experience • 3-5+ years of experience in B2B marketing, with a focus on ABM or demand generation • Highly organized, data-driven and detail oriented • Strong understanding of ABM principles and best practices. • Experience executing digital media campaigns • Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo) • Excellent written and verbal communication skills • Ability to work independently and as part of a team
Responsibilities
• Run the Always-On ABM Engine: Manage intent-based plays through Common Room to identify and engage in-market accounts in real-time. • Connect Intent to Pipeline: Directly support the growth of new upmarket pipeline by ensuring buying signals are translated into immediate action and measurable revenue impact. • Route Signals to the Right Owners: Monitor buying signals and orchestrate notifications when assigned accounts show meaningful activity, ensuring no opportunity is missed. • Support Campaign Execution at Scale: Provide critical execution support to build and launch larger 1:few Industry campaigns to broaden our market coverage. • Maintain ABM Systems & Reporting: Collaborate closely with Marketing Ops and Rev Ops to manage segmentation, automation, and tracking to ensure full visibility into ABM and intent data performance.
Benefits
• New York$88K – $114K • Offers Equity • Remote Premium$80K – $103K • Offers Equity • Remote Standard$76K – $98K • Offers Equity • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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