inbeat-agency - Senior Performance Creative Strategist
Requirements
• Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same. • A strategic and creative mindset — equal parts intuitive and data-informed. • Deep understanding of consumer behavior, platform algorithms, and brand storytelling. • A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots. • Confident leadership and communication skills, with the ability to inspire creative teams. • Passion for mentoring and uplifting others — and making the work better together. • Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something. • Fluency in written and spoken English is required. • Experience with performance creative and a data-driven creative approach. • A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content. • Comfort with interpreting performance data to inform creative pivots (experience with MotionApp is a plus). • Experience collaborating across teams and disciplines in a fast-paced environment.
Responsibilities
• Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution. • Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring • Develop high-converting creative concepts grounded in consumer insight and platform behavior. • Write (and guide) strong copy and frameworks that influence perception and drive performance. • Collaborate across design, editing, and media buying to ensure end-to-end creative alignment. • Mentor and support junior creatives, helping them elevate execution and develop strategic thinking. • Present creative ideas and directions to clients and internal teams with clarity and conviction. • Translate performance data and qualitative feedback into actionable creative improvements. • Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.
Benefits
• Unlimited Time Off & Sick Days • Flexible working hours • Fully remote (with the possibility to work from anywhere) • High opportunity for growth!
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