lemfi - Senior Performance Marketing Manager

• 5+ years of experience in performance marketing for a mobile app product, with a proven track record of managing substantial paid media budgets across at least Meta and Google, ideally within a high-growth consumer fintech, payments, or marketplace business. • Full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer lifecycle. • Hands-on experience acquiring and retaining users for a mobile app product (iOS and Android), including working with mobile measurement partners, attribution tooling and incrementality testing. • Demonstrably strong analytical skills - you move fluently between a campaign dashboard, a spreadsheet model and a conversation with a data analyst, and you know when instinct must give way to evidence. • Ability to write a sharp creative brief and give structured feedback - you do not need to design, but you know what good looks like for a paid social ad. • Comfort working in a fast-moving, ambiguous environment where priorities shift and you are expected to figure things out without a large supporting team. • A genuine bias for action - you spot a problem or an opportunity, form a view, and move without waiting for permission to test. • Experience running paid campaigns in emerging markets across Africa, the Middle East or South Asia, with an understanding of how channel mix and creative norms differ from Western markets. • Familiarity with AI-powered creative testing or media planning tools, and a habit of using them to do more with less. • Exposure to multi-product growth loops - for example using remittance acquisition as an entry point to drive adoption of Savings, Credit or eSIM products.