• Own the end-to-end attribution and signals system, becoming the company’s expert driving technical decisions and best practices across the organization
• Implement and improve attribution models (Appsflyer, GA4, custom server-side) ensuring it remains accurate and reliable.
• Design and maintain server-to-server integrations with ad networks (Meta, Google Ads, ASA, TikTok, Snapchat).
• Ensure monitoring, QA, and debugging of discrepancies between internal data and ad platforms.
• Continuously improve attribution accuracy and signal quality, through custom pipelines, experimentation, monitoring and debugging of discrepancies.
• Own the long-term evolution of the platform, making thoughtful architectural and prioritization decisions that balance business impact, scalability, reliability and maintainability.