toogeza - Marketing & Data Analyst

• Marketing, product & retention analytics • Analyze performance across the full customer journey, from acquisition and funnel conversion to subscription performance, retention, and LTV. Track CAC, ROAS, CR, cohorts, rebills, cancellations, refunds, churn, and customer lifetime value. Identify trends, performance changes, and opportunities for improvement, and turn the data into clear reports and actionable insights for marketing, product, and business decisions. • Funnels and A/B testing • Analyze user behavior and acquisition funnels, identify conversion opportunities, and evaluate A/B tests across landing pages, pricing, and customer journeys. • Understand how attribution works across Meta, Google, internal data, and other acquisition platforms. Identify and reduce discrepancies between data sources and make sure the business is using the right data for reporting and decision-making. • Set up, maintain, and troubleshoot tracking through GTM, including Meta and Google pixels, Conversion APIs, client-side and server-side events, deduplication, and marketing platform integrations. • Ensure data accuracy and consistency across reporting systems and proactively identify discrepancies before they impact business decisions.