pleo - Senior SEO and Generative Search Manager
Requirements
• 2. Hiring Manager interview: A 45 minute chat to assess deeper experience, functional expertise • 3. Pleo Challenge: A 60 mins with a few peers to evaluate your ability to navigate role-specific scenarios and dilemmas • 4. Final Interview: A 45 min final evaluation designed to ensure you will raise Pleo’s talent bar. • Last time we hired for a similar role, we received a vast number of applications but only a few were selected for an intro call. With this in mind, we want to help you understand what we really care about when reviewing your application: • Every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process. • Highlight the most important aspects of the role, points that might get misunderstood, any specific industry requirements etc.
Responsibilities
• As a Senior SEO and Generative Search Manager, you will: • Redefine our visibility for the generative era. You will optimise our site architecture and digital footprint to maximise citations within Google AI, Overviews, ChatGPT, and Perplexity • The website is your laboratory. You will lead and collaborate with the Website team on the experimentation roadmap (A/B testing, CRO) on high-intent landing pages to bridge the gap between "Organic Traffic" and "Closed-Won Revenue." • You will heavily influence the Content Team’s roadmap, shifting it from volume-based production to Entity-Based Strategy. You'll define the "Content Clusters" that win in both traditional search and LLM training sets. • You are an implementer. Whether it’s advanced Schema.org http://Schema.org deployments, site speed optimisations, or programmatic SEO builds, you work closely with Engineering to ship changes that move the needle. • You will build and maintain automated systems (using Python, Claude/GPT APIs) to scale technical audits, competitive intelligence, and content gap analysis. • You think like a business owner. You understand that 100 high-intent visitors are worth more than 10K top of the funnel blog readers • You can navigate a codebase, understand indexing nuances, and can hold your own in a room full of Engineers and Product Managers • You’ve already replaced manual SEO tasks with automation and are obsessed with how Retrieval-Augmented Generation (RAG) is changing the search landscape • You know how to guide a content team to create machine-readable and human-persuasive content • Strong communication skills with a proven ability to lead external partners and collaborate effectively with Product, Engineering and Brand Teams • A background in a high-growth scale-up environment, preferably within the B2B Fintech or SaaS industries. • Conduct an AEO audit of the Fintech space. Identify where Pleo is missing from the LLM conversation and map the technical path to fix it. • Launch a major website experimentation sprint focused on converting organic traffic into qualified demos. • Demonstrate a measurable shift in Close-Won Revenue driven by organic sources through a mix of technical AEO wins and CRO improvements. • Please note: We can hire on a remote, hybrid or in-person set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work. We are unable to offer visa sponsorship for this role in any of the listed locations.
Benefits
• This role is a good fit for you if: • You’ve already moved past traditional blue link SEO and are obsessed with how RAG (Retrieval Augmented Generation and LLMs like ChatGPT and Perpexity are reshaping discovery • You think like a business owner and prioritise high-intent pipeline and closed-won revenue over vanity metrics like top-of-funnel traffic volume • You are as comfortable navigating a codebase and deploying advanced Schema.org http://Schema.org as you are building automated systems using Python and LLM APIs to scale your impact. • This role is not a good fit for you if: • Prefer a maintenance mindset • Are purely a suggestion-based consultant • You rely on traditional content volume • Your own Pleo card (no more out-of-pocket spending!) • Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office • Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis • We offer 25 days of holiday + your public holidays • For our Team, we offer both hybrid and fully remote working options • We use MyndUp to give our employees access to free mental health and well-being support with great success so far • The interview process • We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows:
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