brafton - Remote SEO Strategist - South Africa

• SEO is always evolving - even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others. • This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical, and also be a very strong writer.  This individual needs to make complex search concepts and technical items easy to understand and interesting. • 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting • Evidence of success with previous SEO campaigns for medium to large brands, ideally including ecommerce companies • Strong understanding of cross-channel marketing principles • Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment • Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel • Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more) • Strong project management and organization skills, ability to prioritize and manage multiple projects • Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus • Understand recent developments in SEO • Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines. • Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships. • AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results. • Intermediate to advanced knowledge of HTML, Javascript, and CSS as they impact search performance • Strong knowledge and experience using standard and enterprise search tools and platforms (Botify, Sitebulb, Conductor Searchlight, Stat, SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, etc.) • The ability to meet scheduled and proposed deadlines. • Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel). • Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides. • Contractors must provide their own industry hardware and a stable internet connection. • This is a remote, full-time contract position and is open to candidates anywhere in South Africa. • Brafton is looking for an SEO strategist to join our consulting team.