xero - Senior Marketing Manager, UK - 12 month FTC

• Overseeing our regional brand media strategy and tactics, including the management and briefing of external media agencies. • Contribute to brand positioning and full-funnel messaging to ensure it is relevant and impactful for UK audiences across all channels. • Work with internal and external research, insights, and data science teams to ensure brand creative and media are effective, attributable, and driving strong outcomes. • Planning and execution of integrated marketing campaigns for existing Accounting & Bookkeeping (AB) Partners and Small Business (SB) customers. • Working cross-functionally to deliver on the regional marketing plan. • Plan, execute and report on integrated and tactical campaigns across digital, content, email, BVOD, events and sales enablement channels. • Where and how you can work • This is a hybrid role; 2 days of the week in our London office. • Here are some of the things we are looking for • You bring extensive marketing campaign (brand) experience across the full marketing funnel. • A deep understanding of small business or accounting and bookkeeping audiences is something you naturally possess. • Your strong project management skills enable you to coordinate complex initiatives and work effectively with cross-functional partners. • You have a track record of managing external creative and media agencies to deliver measurable outcomes. • An analytical mindset is key, helping you interpret data insights to refine and optimise campaign performance. • Excellent communication and relationship-building abilities allow you to collaborate effortlessly with diverse teams and stakeholders.