• Overseeing our regional brand media strategy and tactics, including the management and briefing of external media agencies.
• Contribute to brand positioning and full-funnel messaging to ensure it is relevant and impactful for UK audiences across all channels.
• Work with internal and external research, insights, and data science teams to ensure brand creative and media are effective, attributable, and driving strong outcomes.
• Planning and execution of integrated marketing campaigns for existing Accounting & Bookkeeping (AB) Partners and Small Business (SB) customers.
• Working cross-functionally to deliver on the regional marketing plan.
• Plan, execute and report on integrated and tactical campaigns across digital, content, email, BVOD, events and sales enablement channels.
• Where and how you can work
• This is a hybrid role; 2 days of the week in our London office.
• Here are some of the things we are looking for
• You bring extensive marketing campaign (brand) experience across the full marketing funnel.
• A deep understanding of small business or accounting and bookkeeping audiences is something you naturally possess.
• Your strong project management skills enable you to coordinate complex initiatives and work effectively with cross-functional partners.
• You have a track record of managing external creative and media agencies to deliver measurable outcomes.
• An analytical mindset is key, helping you interpret data insights to refine and optimise campaign performance.
• Excellent communication and relationship-building abilities allow you to collaborate effortlessly with diverse teams and stakeholders.