LayerZero Labs - Vertical Marketing Manager

• Produce Best-in-Class Institutional Content • Develop and deliver case studies, research reports, explainer decks, solution briefs, whitepapers, and sales enablement materials tailored for banks, asset managers, fintechs, and other institutional stakeholders. This content should be the type of material that gets forwarded around by your friends still in tradfi. • Distill complex technical capabilities into language that resonates with more risk-conscious, ROI-focused decision makers. • Be the voice of institutional audiences • Plan and execute targeted marketing initiatives,  from thought leadership series to data-driven reports that showcase how financial institutional are (or should) think about tokenization, managing digital assets, and incorporating crypto rails into their businesses. • Work with BD and IR teams to ensure they have the right assets for every stage of the sales cycle. This role should be responsible for trying out content, developing an opinion about what is landing, helping the BD team test it in a sales funnel, and using those insights to reinforce success in the market. • Plan and support LayerZero’s participation in key events, roundtables, and forums that drive institutional conversations both online and in person. • Be Obsessed with Data • Be curious finding interesting insights that go beyond the basic 101 content. You should be comfortable working with data or data teams to back every claim with real-world usage data, industry benchmarks, and credible sources. • This role will be responsible for helping “train the trainer”, helping individuals at more traditional companies not just understand where the industry is headed but be able to articulate it back to their less savvy coworkers, clients or peers. • Measure Impact and Iterate • Track asset usage, campaign performance, and content engagement to continuously improve quality and effectiveness. We expect this person to test out new channels and strategies, so should quickly develop an opinion on what works or doesn’t. • 3-5 years of experience in product marketing, content marketing, or sales enablement with a focus on institutional finance, fintech, or crypto strongly preferred. • Ability to produce high-quality, multi-format content for technical or regulated audiences. • Exceptional writing skills, able to craft content that is precise, credible, and persuasive for C-suite and technical decision-makers. • Highly organized, with the ability to prioritize multiple deliverables and meet tight deadlines. • Comfort working cross-functionally in a fast-paced, high-performance environment. • A genuine interest in the intersection of crypto and institutional finance, and the trends shaping adoption.