procurify - Director of Demand Generation
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Requirements
• 8-10 years of B2B SaaS demand generation or integrated marketing experience • Thrives in a high-accountability, results-driven environment — bringing the urgency, resilience, and focus to perform alongside a team that works hard, wins together, and shares in the results • Proven success driving pipeline outcomes in a mid-market motion • Proven track record building ABM programs from the ground up, including ICP definition, account tiering, and personalized multi-channel plays across awareness through pipeline • Experience identifying high-friction, time-intensive demand tasks and designing AI workflows that reduce cycle time while improving consistency and output quality • Ability to operate strategically while remaining hands-on in a scaling environment • Experience managing a growing team covering events, social and email marketing • Strong analytical and operational rigor; comfort with reporting, forecasting, and experimentation • Deep experience partnering with Sales and RevOps to improve scoring, routing, attribution, and funnel performance • Maintains a professional and current LinkedIn profile, ensuring it is updated upon joining Procurify to reflect their new role and maintain a consistent company presence.
Responsibilities
• Demand Strategy & Execution • Own the annual and quarterly demand generation strategy, including program mix, segmentation, budget allocation, forecasting, targets, and expected pipeline impact across segments • Translate company revenue goals into integrated, multi-channel demand programs that drive predictable MALs, SALs, SQLs, and MAL-sourced pipeline • Establish and evolve the demand generation playbook, incorporating buyer insights, competitive dynamics, and emerging best practices • Drive MAL-to-SAL and SAL-to-SQL conversion improvements through segmentation, lifecycle strategy, and close partnership with Sales • Lead quarterly and annual planning for demand investment, ensuring alignment to business priorities and growth objectives • Champion disciplined experimentation (offers, messaging, channels, audiences, landing pages), scaling winning programs and sunsetting underperforming initiatives • Events, Social & Lifecycle Ownership • Oversee the integrated events and field marketing strategy, including tradeshows, conferences, webinars, and in-person activations, ensuring strong pipeline impact and ROI • Guide social media strategy to align with campaign priorities, audience engagement, and demand objectives • Own lifecycle and email marketing strategy, driving personalization, nurture, reactivation, and conversion optimization across the buyer journey • Implement advanced segmentation and automation strategies to increase efficiency and performance • Team Leadership & Management
Benefits
• WE’RE BUILDING A PRODUCT THAT MATTERS. • Procurify is redefining how organizations manage spend - transforming a historically manual, reactive process into a strategic advantage. Today, hundreds of companies trust us to manage billions in spend, and we’re just getting started. • With fresh investment, a strong product foundation, and big ambitions in AI and payments, we’re entering our next phase of growth. That means a real opportunity to shape what we build, how we scale, and the impact we have on our customers. • The best part? The team. We’re a group of builders who move fast, think big, and show up for each other. No egos, no passengers — just people who want to do great work and win together. • If you’re looking for a place where you can make a real impact alongside a team that raises the bar, you’ll fit right in. • BE EMPOWERED TO DO YOUR BEST WORK • We’ve created an environment where personal and professional growth is a real priority. Some of the great perks we offer include: • Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada! • Responsible time off: We offer a flexible approach to time off; we trust our team to take the time they need to rest and recharge while staying accountable to their commitments. • Extended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account. • Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns. • Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program. • Base Salary Range: $130,000 - $148,000 CAD (This range is dependent on experience and not inclusive of any bonus, commission, benefits or equity that might exist in your total compensation package.) • WORK WITH AN AMAZING TEAM • We’ve welcomed team members who were boat captains, funeral directors, swing dancers, competitive gamers, plumbers, and novelists. Everyone has a story and we’re here to embrace them!
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