Reddit - Lead, Advertising Measurement - UK
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Requirements
• A data-driven storyteller that’s passionate about measurement to inspire and drive action. • 5+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner. • A knowledge of experimentation and familiarity with the underlying statistical methods • Expertise in these three areas of measurement across verticals: • Reach: impressions, viewability, on-target percentage, brand safety, etc. • Resonance: brand awareness, consideration, intent, etc. • Reaction: attribution, conversion, sales lift, tune-in, foot traffic, etc. • Experience optimizing toward DR focused KPIs, as well as knowledge of holistic media planning to support brand awareness and performance campaigns in tandem • Experienced in executing incrementality testing, developing test+learn agendas and working with engineering + product teams on advanced measurement cases. • You have a strong background in the execution, analysis, and presentation of quantitative advertising research. • Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance. • Experience working with measurement vendors to bring new services and capabilities to life at a technology company. • Exceptional written and oral communication skills – you’re articulate and engaging • Motivated self-starter who thrives in unstructured environments on an evolving team
Responsibilities
• Daily responsibilities will span across advertising measurement, performance optimizations, vendor development, advertising strategy, teaching and supporting our sales team, and research. • Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion and mobile tracking, 1st and 3rd party insights storytelling, and custom research. • Collaborate closely with Client Account Managers to gain a deep understanding of clients’ campaign setups, measurement stack and performance goals, as well as collaborate closely with Product & PMM. • Translate global best practices into EMEA context, creating playbooks and best practices for EMEA specific campaigns. • Translate data insights into actionable recommendations with clear justifications and expected outcomes, maintaining regular communication of vertical updates and optimization suggestions to our team. • Leverage measurement results to drive sales impact - developing benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness. • Develop and support our go-to-market teams in EMEA with your measurement expertise, industry knowledge, and insights specific to market nuances. • The ideal candidate is someone who possesses the ability to collaborate effectively, identify & understand issues, and work effectively to create long-term solutions.
Benefits
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support • Family Planning Support • Gender-Affirming Care • Mental Health & Coaching Benefits • Group Personal Pension Scheme with Employer match • Private Medical and Dental Scheme • Income Replacement Programs • Bike to Work scheme • Flexible Vacation & Paid Volunteer Time Off • Generous Paid Parental Leave • In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. • During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
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