Ripple - Open Role — Lead Marketing Engineer

Unknown - USA *$200k - $200k+ Equity1w ago

Requirements

• 8+ years of professional web development experience, with at least 2+ years in a Staff, Lead, or Principal engineering role focusing on marketing technology, growth engineering, or equivalent scale platforms. • Deep expertise in modern JavaScript and React, specifically Next.js (App Router, Server Components) and headless architectures. • Applied AI experience and an AI-forward approach, with hands-on experience integrating LLMs (OpenAI, Anthropic, etc.). Use frameworks like the Vercel AI SDK or LangChain to build internal tools or agents. • Proven track record of building experimentation frameworks (e.g., Optimizely, VWO) and personalization engines for high-traffic, results-focused websites. • Strong architectural understanding of the modern growth marketing stack, including Customer Data Platforms (CDPs), CRM integrations, server-side tagging, and event tracking schemas. • Demonstrated ability to translate high-level business goals into actionable technical roadmaps and scalable system builds. • Hands-on experience with headless CMS platforms, especially Sanity (schema building, GROQ queries, custom inputs), prioritizing flexible content modeling for marketing teams. • Excellent cross-functional leadership skills, with experience influencing senior collaborators in Marketing and Operations without relying on direct authority. • Deep understanding of performance optimization, SSR/SSG, and edge deployment strategies (Vercel, Cloudflare) to improve technical SEO outcomes. • For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.

Responsibilities

• Develop and manage the comprehensive technical plan for Ripple’s marketing web platform, ensuring it scales to support aggressive global growth, localization, and high-traffic demands. • Pioneer AI integration and workflow automation, architecting and deploying LLM-powered tools and intelligent agents that drastically increase the marketing team's day-to-day efficiency and output. • Engineer experimentation and personalization infrastructure, empowering the Growth team to launch complex A/B tests, targeted campaigns, and dynamic content delivery seamlessly. • Compose and build robust data pipelines and integrations with the broader marketing technology stack (e.g., Segment, GA4, Marketo, Salesforce). This ensures highly accurate tracking, attribution, and data-driven decision-making. • Lead complex, cross-functional initiatives from inception to delivery, acting as the primary technical bridge between Marketing, Product, and Data engineering teams. • Define, promote, and enforce engineering guidelines, CI/CD optimizations, and system architecture standards across internal teams and external development partners. • Build scalable CMS schemas and APIs in Sanity to support modular content creation that directly serves performance marketing and lead generation funnels. • Continuously optimize core web vitals, technical SEO, and edge-caching strategies, recognizing the direct impact of site speed on user acquisition and conversion rates. • Mentor and elevate other engineers on the team, encouraging a culture of technical excellence, continuous learning, and forward-thinking system design.

Benefits

• $200,000—$250,000 USD • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support • Employee giving match • Mobile phone stipend • Take Care of Yourself • R&R days so you can rest and recharge • Generous wellness reimbursement and weekly onsite & virtual programming • Generous vacation policy - work with your manager to take time off when you need it • Industry-leading parental leave policies. Family planning benefits. • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events • Benefits listed above are for full-time employees.