drata - Principal Product Marketing Manager
Requirements
• 8+ years in product marketing, GTM strategy, launch management, or a closely related B2B SaaS role • Proven track record executing complex product launches across multiple teams and functions • Strong ability to build structure in ambiguous environments and turn process into execution • Excellent written and verbal communication skills—especially for executive audiences and cross-functional stakeholders • Experience building messaging, launch content, and field-facing assets that support adoption and revenue outcomes • Strong project management instincts with the ability to manage multiple priorities, owners, and deadlines simultaneously • Comfortable operating at both strategic and highly hands-on levels • Experience in cybersecurity, compliance, GRC, risk, trust, or adjacent B2B SaaS is strongly preferred • What Success Looks Like • Major launches are better planned, better communicated, and better adopted across the business • GTM teams have clarity on what is launching, when, why it matters, and how to talk about it • Leadership has consistent visibility into launch status, risks, and next steps • The NPI process is running smoothly, with fewer surprises and faster execution • Core launch assets and communications are delivered with quality and speed • Cross-functional teams rely on you as the person who helps make launches happen • How we support you: • At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving. • Explore how we invest in your Life at Drata https://drata.com/about/life-at-drata?utm_source=chatgpt.com.
Responsibilities
• Launch Execution & GTM Planning • Support and drive end-to-end GTM planning and execution for major launches, strategic feature releases, and cross-functional initiatives across Drata's product portfolio • Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work • Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what's needed and when • Translate product plans and launch milestones into clear internal narratives, executive updates, and field-facing communication • NPI Process & Operational Rigor • Help run and improve the NPI process and related launch frameworks, templates, and governance on a day-to-day basis • Support tiering and readiness requirements across launch types—from net-new products to iterative feature updates • Partner with Product to ensure launches are grounded in customer validation, clear success criteria, and operational readiness before rollout • Build and maintain templates, task structures, and documentation that improve consistency and speed over time • GTM Communications & Executive Visibility • Contribute to the recurring communications cadence keeping GTM leadership, ELT, and the revenue org informed on launches, risks, milestones, and upcoming initiatives • Write and deliver crisp weekly updates across Slack, email, and presentation formats tailored to different audiences and detail levels • Surface launch risks, dependencies, and decisions early so leaders can act with confidence • Content, Assets & Field Enablement • Produce the core internal and external assets required for launches—messaging, decks, one-pagers, launch briefs, enablement materials, and executive-ready content • Maintain high-quality GTM slide repositories and launch materials used across product marketing, sales, and executive communications • Ensure assets are accurate, on-brand, and aligned to the latest product scope and audience needs • Cross-Functional Influence & Continuous Improvement • Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality • Move between strategy, execution, and communication without losing momentum • Contribute to building a more repeatable, scalable launch discipline across the PMM team
Benefits
• At Drata, you're not maintaining legacy compliance software - you're building the agentic AI platform defining what trust looks like for the next generation of companies. Here's what makes the work itself worth showing up for: • Problems without a playbook: You'll work at the edge of AI and security, building agentic governance, continuous compliance, and real-time trust verification to solve problems that don't have an established answer yet. You're writing it as you go. • Real ownership, not just process: Our values center on owning outcomes and raising the bar, not checking boxes. You're expected to have opinions and back them. • A seat at the table: Your perspective is unique and valued. Open debate and diverse viewpoints are built into how decisions actually get made here, at every level. • Growth at rocketship speed: Drata is scaling fast, which means scope grows fast too. High performers get more ownership, visibility, and experience. • A crew, not just coworkers: Dratanauts consistently describe a "come as you are" culture with sharp, curious people—the kind of team that makes hard problems genuinely fun to solve. See what they say here and follow us on LinkedIn for company news, employee stories, and career updates.
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