drata - Principal Product Marketing Manager
Requirements
• 8+ years in product marketing, GTM strategy, launch management, or a closely related B2B SaaS role • Proven track record executing complex product launches across multiple teams and functions • Strong ability to build structure in ambiguous environments and turn process into execution • Excellent written and verbal communication skills—especially for executive audiences and cross-functional stakeholders • Experience building messaging, launch content, and field-facing assets that support adoption and revenue outcomes • Strong project management instincts with the ability to manage multiple priorities, owners, and deadlines simultaneously • Comfortable operating at both strategic and highly hands-on levels • Experience in cybersecurity, compliance, GRC, risk, trust, or adjacent B2B SaaS is strongly preferred • What Success Looks Like • Major launches are better planned, better communicated, and better adopted across the business • GTM teams have clarity on what is launching, when, why it matters, and how to talk about it • Leadership has consistent visibility into launch status, risks, and next steps • The NPI process is running smoothly, with fewer surprises and faster execution • Core launch assets and communications are delivered with quality and speed • Cross-functional teams rely on you as the person who helps make launches happen • How we support you: • At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving. • Explore how we invest in your Life at Drata https://drata.com/about/life-at-drata?utm_source=chatgpt.com.
Responsibilities
• Launch Execution & GTM Planning • Support and drive end-to-end GTM planning and execution for major launches, strategic feature releases, and cross-functional initiatives across Drata's product portfolio • Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work • Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what's needed and when • Translate product plans and launch milestones into clear internal narratives, executive updates, and field-facing communication • NPI Process & Operational Rigor • Help run and improve the NPI process and related launch frameworks, templates, and governance on a day-to-day basis • Support tiering and readiness requirements across launch types—from net-new products to iterative feature updates • Partner with Product to ensure launches are grounded in customer validation, clear success criteria, and operational readiness before rollout • Build and maintain templates, task structures, and documentation that improve consistency and speed over time • GTM Communications & Executive Visibility • Contribute to the recurring communications cadence keeping GTM leadership, ELT, and the revenue org informed on launches, risks, milestones, and upcoming initiatives • Write and deliver crisp weekly updates across Slack, email, and presentation formats tailored to different audiences and detail levels • Surface launch risks, dependencies, and decisions early so leaders can act with confidence • Content, Assets & Field Enablement • Produce the core internal and external assets required for launches—messaging, decks, one-pagers, launch briefs, enablement materials, and executive-ready content • Maintain high-quality GTM slide repositories and launch materials used across product marketing, sales, and executive communications • Ensure assets are accurate, on-brand, and aligned to the latest product scope and audience needs • Cross-Functional Influence & Continuous Improvement • Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality • Move between strategy, execution, and communication without losing momentum • Contribute to building a more repeatable, scalable launch discipline across the PMM team
Benefits
• The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth. • See the Speed: https://www.youtube.com/watch?v=QidTdkGwKMY Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years • Hear the Voice of the Team https://drata.com/about/life-at-drata: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available. • Experience the Impact https://www.greatplacetowork.com/certified-company/7044563: See why we are consistently recognized on Fortune's Best Workplaces lists. • Connect with Us on Socials: LinkedIn https://www.linkedin.com/company/drata/posts/?feedView=all - follow us for company updates, employee stories, and career news.
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