fwd-people - Omnichannel Strategy Director

• 10+ years of experience in omnichannel, integrated marketing, digital strategy, or engagement strategy within b2b, healthcare, biotech, animal health, or adjacent regulated industries. • Deep understanding of omnichannel—not just digital—including rep-triggered experiences, CRM, email, paid media, content personalization, web UX, and in-person engagements. • Strong experience with Veeva, Salesforce, or related CRM/CLM ecosystems preferred. • Ability to translate data, clinical insight, and market nuance into actionable channel strategies. • Experience developing customer journeys, segmentation approaches, and tactical plans across multiple audiences. • Ability to partner closely with content and creative teams to ensure content strategy, messaging, and creative expression are fully integrated into omnichannel journeys and experiences • Comfort navigating scientific categories and synthesizing complex information. • Strong partnership skills: able to work fluidly across account, brand strategy creative, analytics, medical, and digital teams. • Excellent communication and storytelling skills; able to simplify complexity and build client confidence. • Experience working directly with clients at Director+ levels, ideally in both planning and ongoing strategic counsel. • A proactive, collaborative mindset and the ability to bring order, clarity, and calm to complexity. • Curiosity, adaptability, and eagerness to help shape a growing strategy function. • Interviewing at FWD People • We believe in transparency and respect for your time. Our hiring process is designed to be open, fair, and as straightforward as possible, giving you a clear picture of what to expect while also giving us a chance to get to know you. Here’s how it works: • In-Depth Interview: A deeper discussion about your skills, experiences, and how you envision contributing to our team. • Scenario Conversation: A collaborative discussion where we’ll walk through a few real-world scenarios together. This is an opportunity to show us how you think through challenges, make decisions, and approach problem-solving. • Final Interview: An onsite conversation with some additional folks on our team and leadership to explore how your unique talents align with our mission and values. • We know that interviewing can sometimes feel overwhelming, which is why we’re committed to keeping the process clear and communicative every step of the way. We’re excited to learn more about you and appreciate you taking the time to get to know us! • Working at FWD People • We are a senior team that champions integrity, adaptability, excellence, and growth. Here, you’ll collaborate with solution-focused colleagues to advance both our clients and our teams.Our office is located in Brooklyn Heights, and we offer a flexible hybrid work schedule. • We value in-person collaboration and connection but also understand the importance of offering the flexibility to work from home. • We are dedicated to creating a diverse, equitable, and inclusive workplace where everyone feels valued and respected. As an equal-opportunity employer, we welcome differences in race, gender, age, sexual orientation, disability, and more. We believe that diversity drives innovation and success, and we are committed to ensuring equal opportunities and fostering a culture of respect and collaboration.