Winona - Lifecycle Marketing Strategist
Requirements
• 5+ years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement strategy • Proven experience building and managing end-to-end customer journeys across onboarding, engagement, retention, and winback • Hands-on experience managing multi-channel campaigns across email, SMS, push notifications, chatbots, and direct mail • Strong experience with segmentation, personalization, customer journey automation, A/B testing, and performance optimization • Strong analytical skills with the ability to interpret customer data, identify trends, and translate insights into actionable recommendations • Experience working with CRM and lifecycle marketing platforms such as Iterable, Intercom, MixPanel or similar tools • Strong project management and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment • Strong proactive communication skills with demonstrated ability to keep cross-functional stakeholders informed through timely, clear async updates • Must have a personal computer and reliable high-speed internet for daily remote operations
Responsibilities
• Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback • Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications. • Define messaging framework and narrative strategy that guides channel copy • Design and optimize end-to-end customer journeys and key touchpoints • Build segmentation frameworks and personalization strategies using behavioral and predictive insights • Establish a testing roadmap and experimentation strategy to improve performance • Define KPIs, analyze trends, and translate data into actionable insights • Design lifecycle automation architecture to support scalability and efficiency • Partner with Product, Data, and Growth teams to align lifecycle efforts with business goals • Review and assess department tools to determine best fit • Own LCM competitor and industry research • Manage end-to-end ownership of the customer lifecycle strategy and overall journey design
Benefits
• As a full-time member of our team, you’ll enjoy: • Remote-first, work wherever you choose • Unlimited paid time off • Paid non-working holidays per country of residence • Pro-rated 13th-month bonus in select regions • Referral bonuses • Financial support for online courses • Fun and casual work environment • Employee engagement activities and virtual gatherings • We are a diverse, global team! 🌍 • Equal Employment Opportunity
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