Power Digital - Paid Search Sr. Strategist
Requirements
• 4-5 years of digital marketing experience. 3+ years in agency setting • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts • Performance Max • Standard Shopping • Display Advertising • Local campaigns • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story • Strong written and verbal communication skills. • Strong organizational and project management skills. • Self-motivated individual with a strong desire to succeed. • Excellent interpersonal skills. • Strong work ethic and ability to learn quickly and independently • Interested in a long-lasting relationship with a growing company • Key Performance Indicators (KPIs): • $13.5k team-member EBITDA • Maintain below 10% Client Churn Rate • 4-6 Accounts (complex/large accounts in the top 100 of the agency) • Most Important Things (MITs): • Excellence in channel production and account performance • Cross-channel collaboration • Internal communication
Responsibilities
• Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership • Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.) • Participate and engage in weekly department scrums and training sessions to further channel knowledge • Continuously seek to improve campaign performance against client goals • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients • Seek to utilize available AI and outsource resources to assist in workflow wherever possible • Participate in the development process for new department training materials • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
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