Power Digital - Senior Organic Search Strategist
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Requirements
• Minimum of 5 years of experience in an SEO-based role • Advanced understanding of all aspects of organic search including on-page, technical, off-page, and SEO Content. Aligning SEO and Content efforts with priority business focuses. Work autonomously to think outside the box and craft custom organic search strategies as needed to help clients achieve their goals in an attempt to maintain client retention • Advanced knowledge and experience using analytical tools necessary for SEO performance and reporting including Google Analytics, Google Search Console, SEMRush, AHREFs, Moz, Screaming Frog, & others. Keeping up with industry best practices and changing SERP landscape • Ability to provide positive and constructive feedback to team members who are supporting on accounts. Bonus if you have experience training other team members. • Strong time management and organizational skills when it comes to roadmapping strategy, planning deliverables, delegating tasks, and reviewing tasks • Proactive & solution oriented problem solver related to both client accounts and internal situations. You have a team-player mentality • Excellent storyteller with strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses • Key Performance Indicators (KPIs) • Client Book Revenue per Employee: $34k • Client Retention Rate: 90% • Range of the number of accounts (5-10) • Team Retention (of DRs if applicable): 90% • Most Important Things (MITs) • Independently execute on 100% of the standard/set SEO and content deliverables (not inclusive of Elevated Link Building and Technical SEO) • Clear, professional and confident communication & client comprehension that explains the "why" behind Organic Search reports & ties Organic Search to the full funnel • Always hitting deadlines in regards to client workflow with minimal errors (no typos, grammatical issues) and strong attention to detail with minimal review from AM/AD
Responsibilities
• Advanced understanding of all aspects of organic search including on-page, technical, off-page, and SEO content. Work autonomously to think outside the box and craft custom organic search strategy as needed to help clients hit their goals • Knowledge of recent algorithm updates, ranking factors, and industry best practices • Excellent storyteller: Able to explain organic search performance, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps • Advanced knowledge in using analytical tools necessary for SEO performance and reporting including Google Analytics, Google Search Console, SEMRush, AHREFs, Moz, Screaming Frog, & others • Strong time management & organization skills • Comfortable setting expectations & pushing back on strategy with clients when needed • Strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses. Can clearly communicate how articles/blog helps support bottom of funnel pages to get client buy-in on top/middle of funnel content • Problem solves performance & strategy challenges • Creation of clear, strategic short term & long term roadmaps to accomplish client's goals • Handles client challenges related to the channel. Proactively finds solutions, and builds organic search Blueprints and Schedules. Manages accounts with the highest workflow volume or complexity with positive feedback (mix between enterprise, growth and core accounts) • Thinks beyond PDM existing organic search deliverables to move the needle • Establish organic search goals & forecasts for any scenario (and knows when to adapt or re-forecast as needed) • Ability to delegate with clear direction. Proactively identify workflow that can be executed by support resources • Leads trainings and plays an active role in team member development within department • Successful at rapport building to help establish client trust as organic search authority • Present new SEO and content strategies to help the organic search offering continue to grow • Identifying content gaps, aligning content efforts with priority business focuses and core SEO pages, and proposing new content strategies • Consistently identifies cross-channel strategies/collaborations on accounts to improve performance • Consistently hits channel's goal across all accounts or recommends strategic pivots to increase channel's performance • 100% completion of Power Digital processes each week (Asana, Slack, novaPulse, etc.) • Sufficient QA that results in no errors that would yield a negative impact to revenue for clients • Power Circuit Completion / Adoption • On time for all deliverables & launches • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Benefits
• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives
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