sift - Growth Marketer

• Design and operate AI-powered campaign workflows that automate targeting, personalization, content iteration, and follow-up across the full funnel. • Help increase web inbound lead volume across paid and organic digital channels, email, social, third-party programs, and relevant follow-up motions. • Serve as a central campaign operator, coordinating messaging, timing, budgets, audiences, and execution across stakeholders and channels. • Develop prompt libraries, campaign playbooks, and AI-assisted briefs that accelerate execution and improve consistency across channels. • Use AI tooling to build audience segments, generate and test copy variants, and dynamically adapt campaigns based on performance signals. • Monitor performance against campaign goals and quarterly targets, identify gaps to plan, and recommend adjustments to improve traffic, engagement, MQL generation, meetings, and pipeline contribution. • Support the execution of select field marketing programs, including events, executive programs, and related follow-up activities where they align to business priorities. • Manage external vendors and partners, program budgets, timelines, and reporting to ensure programs are delivered effectively and efficiently. • WHAT WOULD MAKE YOU A STRONG FIT • 5+ years of experience in B2B marketing, with meaningful ownership of growth marketing, demand generation, and digital campaigns • Experience building AI-assisted campaign workflows or automations • Ability to write clear, effective prompts and adapt AI outputs into on-brand, high-converting campaign assets. • Familiarity with digital/social outbound motions and how to coordinate campaign execution across multiple channels. • Strong project management skills, with the ability to manage multiple programs simultaneously and keep stakeholders aligned. • Comfort working cross-functionally with Sales, Customer Success, Product Marketing, Content, and Marketing Operations. • Strong analytical orientation, with experience measuring campaign performance, managing to targets, and translating results into optimization plans and corrective action. • A genuine curiosity about where AI is headed in marketing and a track record of adopting new tools before they become mainstream. • Let’s build it together: • At Sift, we are intentionally building a diverse, equitable, and inclusive workplace. We believe that diversity drives innovation, equity is a fundamental right, and inclusion is a basic human need. We envision a place where all Sifties feel secure sharing their authentic selves and diverse experiences with their teams, their customers, and their community – ultimately using this empowerment and authenticity to build trust and create a safer Internet. • This document provides transparency around how Sift handles the personal data of job applicants: https://sift.com/recruitment-privacy