RxSense - Manager, Digital Marketing Operations
Requirements
• Bachelor’s degree, or an equivalent combination of education and experience. • 5+ years of digital marketing experience with a background in email and SMS marketing. • Hands-on experience with marketing automation, ESP, and SMS tools. Braze and Twilio strongly preferred. • Working knowledge of HTML and CSS for building email campaigns. • Experience managing workflows, timelines, and approvals across creative and cross functional teams, ideally with a project management tool such as Asana. • Experience with social scheduling tools such as Hootsuite and Later preferred. • Strong analytical skills, including Excel, with experience in reporting and data analysis. Tableau preferred. • Experience managing vendors and budgets. • A curious, hands-on approach to AI and automation, with willingness to learn new tools and change how work gets done. • Excellent verbal and written communication skills, with the ability to work across teams in a fast-paced environment and balance competing priorities.
Responsibilities
• CRM operations • Build, schedule, and monitor email and SMS campaigns in Braze and Twilio and manage the technical setup of our marketing automation and CRM systems. • Manage email and SMS vendor relationships, including onboarding, performance, and cost. • Track and report email and SMS performance to identify opportunities to influence member behavior and increase lifetime value. • Protect data quality in the marketing database and maintain consistent design and brand standards across all workflows, working with the Brand team. • Creative development process • Manage the creative development process from request to launch, including briefs, timelines, reviews, and approvals. Creative teams and partners create the work; you keep it organized and moving. • Maintain a clear intake and prioritization system so every team knows what is in progress, who owns it, and when it is due. • Schedule and manage social campaigns in Hootsuite and Later, coordinating with Brand, Content, and Creative to confirm copy, assets, and approvals are ready ahead of publishing. • Maintain the social content calendar and report on publishing performance. • Digital team support • Provide coordinator support to the Digital team (SMS, App Install, and Paid Social), including campaign setup, asset tracking, trafficking, and reporting. • Process improvement • Process improvement • Review current CRM, creative, and social workflows, and partner with RxSense internal AI resources to automate repeatable steps and improve speed and accuracy. • Test AI tools for tasks such as campaign QA, reporting summaries, copy and subject line variations, and creative briefs, and share what works so the whole team benefits. • Use performance data and AI assisted analysis to improve segmentation, timing, and messaging in email and SMS. • What success looks like • Email and SMS programs that launch on schedule, on brand, and with clean data. • A creative development process with clear briefs, owners, deadlines, and approvals, so creative teams spend their time creating. • A reliable social publishing calendar in Hootsuite and Later, with campaigns scheduled ahead of launch. • Regular performance reporting from Braze and Twilio that shows what is working and what to test next. • Vendor partners that deliver on time and on budget. • Digital team coordination that moves faster because requests, assets, and approvals are organized. • At least one AI enabled improvement adopted into daily workflows, with measured gains in time saved or campaign results.
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