lalamove - Content Marketing Executive
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Requirements
• Bachelor’s degree in Marketing, Business, or related field • Minimum 3 years of working experience in both digital and offline marketing • Excellent command of spoken and written English • Familiarity with the local market, consumer preferences, and marketing trends • Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics) • Proven track record of executing successful marketing campaigns and achieving measurable results
Responsibilities
• Support Marketing team in planning and implementing campaigns for users and drivers in UK • Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns • Manage entire campaign workflow, including testing, creative, operational, and reporting • Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels • Manage segmentation strategy for campaign testing and analysis • Track and optimize campaign performance and monitor competitors' campaigns • Collaborate with cross-functional teams for campaign strategy planning and execution • Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned
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