strava - Content Marketing Manager (Contract)
Requirements
• Proven B2B content experience — ideally at a platform, media owner, or tech company working with brands and agencies • Deep understanding of how digital platforms work from the inside: the audience, the product, and the advertising story • Comfortable using data as a creative input — finding the narrative in a dataset and translating it into content • Strong editorial judgment and the ability to make decisions independently without heavy oversight • Experience managing external contributors — writers, designers, creators — without losing the original vision • An excellent writer and rigorous editor with a clear point of view on what makes B2B content worth reading
Responsibilities
• Own the B2B content programme end-to-end — strategy, planning, and execution • Build a structured content plan covering the full buyer journey, from awareness to active consideration • Identify content gaps and develop original formats from Strava's unique data position: trend reports, audience insight pieces, seasonal stories, and industry narratives • Produce a high-impact content calendar across owned and distributed channels (organic social, email, events, PR) • Drive compelling case studies with brand-side leaders and clear ROI proof points • Align with the SfB marketing team so content feeds into campaigns, events, and outreach • Collaborate with external comms and PR partners on distribution
Benefits
• Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals. • Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact. • When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together. • Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.
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