elevenlabs - B2B Lifecycle Marketing Manager
Requirements
• You think in funnels and systems, not one-off campaigns. You're equally comfortable in the weeds of a HubSpot workflow and in a room with Sales talking about pipeline quality. You default to testing and measuring rather than guessing, and you're excited about using AI to do more with less — automating the repetitive work so you can focus on strategy and experimentation. You move fast, take ownership of outcomes, and collaborate easily across marketing, sales, and product. • 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company • Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs • Working knowledge of Salesforce and how marketing and sales data connect end-to-end • Experience building and managing lead scoring and MQL/SQL/PQL funnels • Experience running or supporting ABM programs for target accounts • Strong analytical skills — comfortable owning funnel metrics and translating data into action • Excellent cross-functional communication, especially with Sales and RevOps • Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation • Experience marketing to developer or technical buyer personas • Familiarity with product-led growth motions and PQL-to-enterprise conversion • GROWTH POTENTIAL • We believe in hiring the best talent in the world to make an impact in the right role at the right time. At ElevenLabs, strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role: • Lead social strategy across all ElevenLabs brands and sub-brands as the social function scales • Move into a broader content role spanning video, editorial, and social • Expand into brand marketing or creative direction as the growth team evolves • This role is remote and can be executed globally. If you prefer, you can work from our offices in London, New York, Madrid, Warsaw and many more.
Responsibilities
• Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend. • Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose. • Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy. • Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend. • Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels • Own lead scoring and segmentation models in HubSpot, ensuring leads are routed and prioritized based on fit and intent signals • Manage the marketing-to-sales handoff in partnership with RevOps and Sales — clean data, clear SLAs, tight feedback loops • Build and run ABM programs for target enterprise accounts, coordinating with Sales and content on account-specific messaging • Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs • Report on pipeline and revenue influence from lifecycle programs, and use that data to prioritize what to build next • Continuously test and iterate on messaging, timing, and triggers across the funnel — from signup to expansion
Benefits
• Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT