Midi Health - Director, Social
Requirements
• 7+ years of social media experience at a major brand, agency, or high-growth organization with a proven track record of building and scaling social communities, driving engagement, and delivering measurable business impact • Portfolio showcasing social-first work that demonstrates clear conceptual thinking, platform-native execution, strong visual storytelling, and documented results in reach, engagement, and brand growth • Ability to operate at both high-level strategy and hands-on production; experience leading video and content productions from concepting through distribution with extreme attention to detail and quality • Deep understanding of social media analytics, measurement frameworks, and platform tools; stays current on algorithm changes, emerging features, and cultural trends across all major platforms • Strong writer with exceptional communication and collaboration skills; proven capacity to build cross-functional relationships, influence stakeholders, and work effectively across brand, creative, product, and marketing teams • Experience managing and mentoring social media teams; strong project management skills with ability to multitask, prioritize competing deadlines, and maintain quality; self-starter who works autonomously while fostering collaboration • Results-driven mindset that balances creative ambition with strategic thinking; ability to quickly learn new systems and adapt to evolving platforms, tools, and business needs • Experience in health, wellness, or another high-trust category • Creator/influencer ecosystem experience • Startup or high-growth environment • The Salary range for this role will depend on experience and location. • While you’re waiting for us to review your portfolio, here’s some fun content to check out 🎥 • Midi Health: Patient Journey • Mid Health Patient Testimonial (ad) • Midi Health Patient: Toi-yan • Midi Health Patient Testimonial: Dee • Midi Health Clinician Testimonial: Emy • Midi Health Clinician Testimonial: Amanda • https://www.joinmidi.com/press-release/series-d-announcement • Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process. If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at [email protected]. • @joinmidi.com • never • [email protected]
Responsibilities
• Refine our strategy and vision: Develop and lead our social media strategy across all platforms (Instagram, Facebook, TikTok, LinkedIn, Threads, YouTube), defining our content approach, community guidelines, and success metrics while staying ahead of trends and platform updates. You’ll be responsible for defining our long-term content strategy, establishing creative standards and editorial direction, and ensuring all social content aligns with brand priorities while maintaining platform-native execution. • Refine our strategy and vision: • Operationalize our processes: Establish social-first production strategy and resourcing; create content guidelines that maintain consistency while allowing platform-specific adaptation; lead creative collaboration with external partners, agencies, and creators, when necessary. • Operationalize our processes: • Level up our content execution: Own and manage the integrated social calendar, overseeing content creation across all platforms while building scalable workflows for rapid deployment in collaboration with our senior social media manager. • Level up our content execution: • Own the numbers: Utilize analytics to track KPIs and optimize content performance; lead test-and-learn experiments across platforms and formats; develop measurement frameworks that demonstrate social's impact on brand health and business objectives/ • Own the numbers: • Collaborate cross-functionally: Partner with creative, lifecycle, community, growth, editorial, and influencer teams to align messaging and campaigns across all customer touchpoints. Provide strategic guidance that positions social insights at the center of campaign development. • Collaborate cross-functionally: • Lean into social listening: Identify opportunities to lead cultural conversations and shape the narrative around women’s midlife health; partner with PR and our community teams to amplify brand moments and manage reactive situations. • Lean into social listening: • Lead your team: Mentor and manage a high-performing social media manager; establish clear roles and growth paths; foster a culture of creativity, experimentation, and continuous learning. • Lead your team:
Benefits
• Equity options mentioned but no specific details provided. • Insurance is likely related to healthcare as Midi Health provides insurance-covered care, though explicit mention of social media or employment-related insurance isn't stated in the posting. • Remote work options are clearly stated as available for both Bay Area locations and fully remotely.
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