Arta Finance - Product Marketing Manager
Requirements
• Experience: 5+ years of product marketing experience, with a proven track record specifically within wealth management, fintech, or alternative investment platforms. • The B2C-to-B2B Lens: You have deep roots in consumer marketing but possess the strategic breadth to see how consumer behaviors and messaging can be systematized to enable B2B partners. • The B2C-to-B2B Lens: • Wealth & Alts Literacy: You understand the nuances of sophisticated financial products (e.g., private markets, exotic derivatives and their mechanics—and tax-aware investing) and know how to talk about them legally and compellingly. You can sit with a trader, understand a new trade idea the day it's priced, and write a member-ready copy about it that's correct on the first pass. Prior alts/derivatives marketing experience strongly preferred over general fintech. • Wealth & Alts Literacy: • Execution Mindset: You are highly hands-on and thrive in a fast-paced, deadline-driven environment. You know when to roll up your sleeves to write copy and build assets, and when to zoom out for high-level strategy. • Execution Mindset: • Operational Rigor: You are meticulous with details—product terms, deadlines, and figures—and comfortable owning recurring publishing workflows where errors have real member impact. • Operational Rigor: • Data-Driven Optimizer: Analytical mindset with the ability to look at adoption data, run A/B copy tests, and constantly iterate on the activation funnel. • Data-Driven Optimizer: • AI Fluency: You actively use AI tools in your daily work and are excited to build automated, AI-assisted marketing workflows rather than just consume them. • AI Fluency: • Regulatory Comfort: Experience working alongside legal and compliance teams to ship creative, impactful marketing within a highly regulated landscape, including securing approvals for member-facing communications. • Regulatory Comfort: • Global Perspective (nice to have): Experience marketing financial products across jurisdictions (US and APAC/Singapore). • Note: We require at least one in-person interview before making our offer decision. For remotely located candidates, we may request you to visit the Mountain View HQ to meet the team. Depending on your location, you will meet our team member based in NY/New Jersey. • Interview Integrity Notice • To ensure a fair and accurate assessment, candidates are expected to complete all interview exercises independently, without the use of external assistance or AI tools. Arta may, with your consent, request that you share your full screen during technical portions of the interview to verify your work environment. Interviewers may also, with your consent, ask you to temporarily disable virtual backgrounds or filters to confirm your identity and maintain interview integrity. These steps are voluntary, used only for real-time verification, and do not involve recording, storing, or accessing any information beyond what you choose to display during the session.
Responsibilities
• B2C Go-to-Market Strategy: Own the end-to-end launch strategy and execution for new financial products, alternative investments (ie Private Equity, Venture Capital, Real Estate, etc.), Structured Products, and AI-driven portfolio tools—across both US and Singapore offerings. • Product Content & Launch Operations: Own the recurring product content pipeline—brochures, webinars, product specifications, timelines, and in-app product pages—working with investment, design, and ops teams to publish accurate, compliant product content on tight weekly launch cycles. • Lifecycle & Campaign Creation: Author and deploy high-impact marketing collateral, launch and redemption emails, in-app positioning, and educational narratives that drive member activation and long-term retention. • Demand Generation & Events: Plan and execute paid user acquisition, landing pages, and educational webinars featuring Arta's investment leaders to drive qualified top-of-funnel growth. • Educational & Thought-Leadership Content: Produce white papers, explainers, and evergreen educational content (e.g., "New to Structured Products?") that demystify sophisticated strategies and build the trust flywheel. • Positioning & Messaging: Demystify complex, high-net-worth financial strategies into elegant, user-focused value propositions that clear regulatory hurdles while building profound user trust. Act as steward of Arta's brand voice across all member-facing content. • AI-Native Workflows: Use and build AI tools (agents, skills, automated review workflows) to accelerate content production, improve accuracy, and scale marketing operations—and document processes so they're repeatable by the broader team. • Onboarding & Funnel Optimization: Audit and refine onboarding flows, in-product copy, and activation touchpoints; run A/B tests and iterate based on adoption data. • Cross-Functional Collaboration: Partner closely with Product Management, Compliance, Investment Research, Design, Email Ops, and Client Advisory teams to ensure a unified and compliant product narrative across the entire member journey. • Market Intelligence: Stay ahead of macroeconomic trends, regulatory changes, and competitive shifts in the wealth management and private market landscapes.
Benefits
• A competitive salary and benefits package, with ample opportunities for growth and advancement • A vibrant and dynamic work environment where innovation, collaboration, and continuous learning are highly valued • The opportunity to work with a diverse and talented team of industry experts, passionate about shaping the future of finance • Robust health insurance offering for you and your family • High deductible health plan available with health savings account contribution • 20 weeks of parental leave • 17 days PTO annually • We determine your salary based on factors including your interview performance, job-related skills, experience, and relevant education or training. Our offers are based on salary bands that are updated periodically using market benchmarks and consider geographic location as well (for example, higher cost regions like San Francisco or New York). If you are presented with an offer, we will review the base salary, benefits, number of options, notional option value and strike price. We would like to know if you accept our offer within 7 days.Please keep in mind that the equity portion of your offer is not included in these numbers and represents a significant part of your total compensation.IC I: $110,000-$180,000IC II: $160,000-$230,000IC III: $180,000-$300,000
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