Blockchain.com - Head of Institutional Marketing

• Successful Go-to-Market planning and execution: defining target audiences, creating compelling marketing collateral and executing effective channel distribution to a sophisticated crypto audience. • Lead generation: Develop and execute independent lead generation campaigns for Blockchain.com Institutional sales team • Content creation: You’ll oversee best-in-class thought leadership our clients find informative and will regularly consume. • Nurturing & lead qualifying: Work with the Blockchain.com Institutional sales teams to set up effective nurture and lead qualification campaigns through our CRM systems, actively iterating to accelerate pipeline velocity. • Event marketing: Leading  global promotional activities for Blockchain.com at industry events, including our own. Develop and manage event collateral materials, and help coordinate logistics for event participation. • Marketing leadership: Working with the CMO, you will be a visible and vocal leader of the marketing vertical across the organization, using your presence and insight to drive coordinated action wherever it is needed. • A relentless and vocal persona: Institutional crypto marketing can be a streetfight; to lead and thrive in this area, we need someone who can hold their own,regardless of the conditions they find themselves in. • Crypto-nativity: You should know all the products already, and be comfortable pitching them to some of the most sophisticated people in the space. • You should be passionate about space and its bright future. • Marketing operational credentials: You’ll be able to show examples of the past or how you’ve operationalized the marketing-into-sales pipeline in the past, to great effect. • Attention to detail. You’ll be a perfectionist, obsessed with making every last detail decent, from the brand to the product • Excellent communication and interpersonal skills: you’re comfortable talking to customers, prospective clients, and members of our community. • Event Management: You’ve organized events of varying scales, including small community events focused on user feedback and cultivating an engaged audience (either online or offline).