lendable - Head of Direct Marketing

• 5+ years in direct marketing, including at least 2–3 years owning an acquisition DM programme end to end: strategy, budget, data, production and results. • A track record of mailing cold prospects at meaningful scale. You'll be able to talk through the volumes, budgets, response rates and CPAs you've been accountable for. • Commercial ownership: you build the business case, forecast volumes and returns, and judge results on a marginal CAC basis rather than vanity metrics. • Experience procuring data: working with data suppliers on list selection, screening, enrichment and cost. • Deep knowledge of the DM supply chain: print, lettershop, Royal Mail products (Advertising Mail, Mailmark, partially addressed, door drops) and suppression (MPS, goneaways, deceased). • A strongly commercial approach. You build the business case, forecast volumes and returns, own the channel P&L, and measure spend on CAC, ROI and payback rather than pieces mailed. • Strong analytical judgement. You design test cells and holdouts, read results critically, and understand response and propensity modelling well enough to brief analysts, challenge their work and turn it into mailing decisions. • Experience managing suppliers: tendering, negotiating, setting SLAs and keeping several partners to schedule. • The ability to run a multi-drop campaign calendar across products, segments, creative, compliance sign-off, production and mail dates. • Experience leading analysts and working closely with creative teams. • A clear communicator who earns the trust of finance, risk, compliance and data teams. • Demonstrable use of AI in your workflow. • Experience in acquisition mail in financial services, especially credit cards or loans, including prescreened or pre-approved offers and risk-based targeting. • Experience standing up a data pipeline or enrichment stack (first-party + third-party / bureau data) • Experience building a channel or function from scratch • Background hiring and developing an analytics or design team • You’re a good fit if you’re: • Acquisition-minded: you're energised by finding new customers, not re-contacting existing ones. • Commercially driven: you measure success in incremental LTV and payback, not response rate alone. • A first-principles thinker: you argue from data and clean experiments, not received wisdom • Organised: you can run several drops across multiple suppliers and still hit mailing deadlines. • Energised by greenfield: you’d rather build the engine than tune someone else’s