Lendable - Head of Direct Mail

London, United Kingdom, Hybrid3w ago

In Office Director EMEA Fintech Logistics Creative Director Head of People Prospecting Budget Forecasting Procurement CAC Reporting

Requirements

• Essential: • 5+ years in direct mail, including at least 2–3 years owning an acquisition DM programme end to end: strategy, budget, data, production and results. • A track record of mailing cold prospects at meaningful scale. You'll be able to talk through the volumes, budgets, response rates and CPAs you've been accountable for. • Experience procuring data: working with data suppliers on list selection, screening, enrichment and cost. • Deep knowledge of the DM supply chain: print, lettershop, Royal Mail products (Advertising Mail, Mailmark, partially addressed, door drops) and suppression (MPS, goneaways, deceased). • A strongly commercial approach. You build the business case, forecast volumes and returns, own the channel P&L, and measure spend on CAC, ROI and payback rather than pieces mailed. • Strong analytical judgement. You design test cells and holdouts, read results critically, and understand response and propensity modelling well enough to brief analysts, challenge their work and turn it into mailing decisions. • Experience managing suppliers: tendering, negotiating, setting SLAs and keeping several partners to schedule. • The ability to run a multi-drop campaign calendar across products, segments, creative, compliance sign-off, production and mail dates. • Experience leading analysts and working closely with creative teams. • A clear communicator who earns the trust of finance, risk, compliance and data teams. • Demonstrable use of AI in your workflow. • Desirable: • Experience in acquisition mail in financial services, especially credit cards or loans, including prescreened or pre-approved offers and risk-based targeting. • Experience standing up a data pipeline or enrichment stack (first-party + third-party / bureau data) • Experience building a channel or function from scratch • Background hiring and developing an analytics or design team • You’re a good fit if you’re: • Acquisition-minded: you're energised by finding new customers, not re-contacting existing ones. • Acquisition-minded: • Commercially driven: you measure success in incremental LTV and payback, not response rate alone. • Commercially driven: • A first-principles thinker: you argue from data and clean experiments, not received wisdom • A first-principles thinker: • Organised: you can run several drops across multiple suppliers and still hit mailing deadlines. • Organised: • Energised by greenfield: you’d rather build the engine than tune someone else’s • Energised by greenfield:

Responsibilities

• Strategy and commercials • Own the direct mail strategy and set volume, response and payback targets anchored to LTV. • Own the channel P&L: forecasting, budget and CAC/LTV discipline. • Decide how far and how fast to scale, based on the economics. • Data and targeting • Data and targeting • Source and buy prospect data from bureaus and brokers, and combine it with our first-party data. • Direct the analysts building the response and propensity models that decide who we mail, with what offer and when. • Work with risk analysts to shape offers around eligibility and lifetime value. • Campaigns and supplier management • Plan and run the campaign calendar, from data selection to the mail landing on doormats. • Select, negotiate with and manage print and postal suppliers on cost, quality and turnaround. • Brief the creative team on packs, copy and offers, and take them through compliance sign-off. • Reporting & Team • Reporting & Team • Build the reporting that ties sends to funnel, revenue and LTV and report on channel performance • Partner with data, product, risk, finance and the creative team to unlock targeting and offers • Hire and develop the team as the channel scales, and use AI to let a small team punch above its weight • Life at Lendable • Winning team: the opportunity to scale up one of the world’s most successful fintech companies • Winning team: • Flexible working: flexible approach tailored to each role. Hybrid roles require three days in-office weekly; fully remote roles include regular opportunities for in-person connection through socials and off-sites • Flexible working: • Health coverage: support for your physical and mental wellbeing, including private health cover • Health coverage: • Retirement & savings: long-term financial wellbeing through retirement savings plans • Retirement & savings: • Employee referral programme: earn a competitive bonus when you refer successful new team members • Employee referral programme: • Office meals & snacks: enjoy a fully stocked kitchen, plus complimentary lunches prepared by in-house chefs on in-office days at select locations • Office meals & snacks: • Sustainable commuting: cycle-to-work and electric vehicle salary sacrifice schemes available in select locations • Sustainable commuting: • Please note: The availability and details of specific benefits vary by location and role. For more information, please speak to your Talent Partner. • Please note: • Check out our blog!

Benefits

• What is your notice period? • Yes but I may require flexibility • Yes - Lendable loan • Yes - Zable credit card • Yes - Autolend loan • Recruiting Privacy Policy • Lendable may use Artificial Intelligence with this application. Learn more.