HeliosX - Influencer Lead
Requirements
• Scale Specialist: You have a proven track record of taking an influencer or partnership program from a "pilot" stage to a considerable revenue driver. • Scale Specialist: • Strategic Growth Mindset: You don't just execute; you build systems. You understand how influencer marketing fits into a wider Media Mix. • Strategic Growth Mindset: • Expert Negotiator: You are comfortable in high-pressure environments, negotiating with top-tier talent agencies and management firms. • Expert Negotiator: • Leadership: Experience managing and developing high-performing teams in a fast-paced, "fail-fast" growth environment. • Leadership: • Data Mastery: Advanced proficiency in data visualisation tools to build custom performance dashboards. • Data Mastery: • Advertising literacy: Understanding of global advertising laws and contract law (IP, usage rights, exclusivity). • Advertising literacy: • Platform Expert: Deep knowledge of the creator economy tech landscape (e.g., Impact, CreatorIQ, Modash, or bespoke internal tools). • Platform Expert: • Life at HeliosX • Life at HeliosX • At HeliosX, we’re building the future of healthcare. That means we need brilliant, mission-driven people who are excited to innovate, scale, and create change.Here’s what you can expect:- 25 Days Holiday (+ public holidays)- Private healthcare, including dental and vision cover- Employee Pension with Smart Pension and enhanced parental leave- Cycle-to-work and Electric Car schemes- Free monthly products from Dermatica and MedExpress, plus family discounts- Home office allowance- Wellbeing perks: Headspace subscription, gym discounts, L&D budget, and free Audible subscription#LI-Senior#LI-Hybrid
Responsibilities
• Global Roadmap: Define the 12–24 month strategy for the influencer channels, determining budget allocation across platforms, formats, verticals and regions. • Global Roadmap: • Global Process Optimization: Design the global influencer playbook - standardizing how we vet, brief, and measure creators to ensure scaling, measurable consistency. • Global Process Optimization: • Day-to-day Budgeting: Oversee budget delivered by global lead, ensuring a balanced influencer portfolio that enables experimentation risk with always-on conversion consistency. • Day-to-day Budgeting: • Experimentation: Own and delegate on a defined experimental roadmap to unlock scale through qualitative and incrementality testing. Develop and test commercial models beyond flat-fees, including equity-based partnerships, performance-bonus tiers, and long-term loyalty incentives. • Experimentation • People Management: Mentor a team of Managers and Juniors. You are responsible for team KPI delivery, workload balance, and professional growth. • People Management: • Channel Advocacy: Act as an advocate for the influencer channel cross-functionally. Ensure influencer insights are integrated into the wider brand narrative. • Channel Advocacy: • Campaign Amplification: Work with owned paid social channels to ensure creator content is seamlessly integrated into the paid social funnel to drive down overall blended CAC. • Campaign Amplification: • Tech and AI Streamlining: Evaluate and select the tech stack (SaaS platforms, AI vetting tools, CRM) to automate manual tasks such as discovery and reporting. Stay at the forefront of AI and platform algorithm shifts, adjusting the company's "moat" strategy to remain competitive. • Tech and AI Streamlining:
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