openai - Southern Europe B2B Marketing Manager

• Own and execute the integrated Southern Europe B2B marketing plan, aligned with regional priorities, local revenue goals, market opportunities, and customer needs. Partner closely with the local Consumer Marketing leads to ensure B2B and B2C strategies and activities are coordinated and complementary, while retaining clear accountability for B2B pipeline and revenue outcomes. • Carry pipeline goals for Southern Europe B2B marketing and be accountable for demonstrating measurable contribution to pipeline creation, influence, opportunity progression, and revenue outcomes. • Partner closely with Southern Europe Sales and GTM leadership on territory planning, target-account prioritisation, pipeline goals, strategic opportunities, and quarterly business reviews. • Build full-funnel programs across field and executive marketing, demand generation, account-based marketing, content, customer advocacy, partnerships, events, and digital channels. • Design programs around priority accounts and buying groups, tailoring narratives and engagement for senior decision-makers—particularly technical C-suite audiences—and connecting customer proof, partner participation, content, and seller follow-up to create or advance opportunities. • Work in close partnership with Marketing Operations to define target audiences, establish campaigns, maintain data and process quality, track performance, improve attribution, and turn results into clear recommendations. • Build a regular Sales, Marketing, and Marketing Operations pacing rhythm covering pipeline performance, account engagement, campaign conversion, opportunity follow-up, risks, and investment decisions. • Translate global campaigns, product launches, narratives, and assets into locally relevant programs that reflect Southern Europe market dynamics, language, industry priorities, and customer expectations. • Work with EMEA specialist teams in London to bring the strongest regional capabilities into the market, while serving as the voice of Southern Europe in regional planning and prioritisation. • Develop locally relevant customer stories and advocacy opportunities in partnership with Sales, Customer Success, Customer Marketing, Comms, and senior customer stakeholders. • Build joint programs with strategic technology, consulting, and implementation partners where they can extend reach, strengthen customer value, or contribute to pipeline. • Own the operating rhythm for Southern Europe B2B marketing, including planning, budget management, agency coordination, campaign pacing, performance reporting, and prioritisation. • Build repeatable playbooks and share market learning across EMEA, helping the wider organisation understand what resonates with Southern Europe customers and decision-makers. • Have 12+ years of experience in integrated B2B, regional, field, demand generation, or account-based marketing, ideally in enterprise technology, cloud, AI, or SaaS. • Have a proven track record of driving measurable pipeline and revenue impact through integrated B2B marketing programs, ideally within large, complex enterprise sales cycles. • Have supported high-value products with long sales cycles, multiple decision-makers, and significant commercial scrutiny, and are familiar with engaging senior decision-makers—particularly technical C-suite audiences—throughout complex buying journeys. • Have held pipeline goals or comparable commercial targets and can clearly demonstrate how your marketing decisions created, influenced, or accelerated revenue opportunities. • Have partnered closely with enterprise sellers and Sales leadership on account prioritisation, pipeline reviews, opportunity acceleration, executive engagement, and follow-up. • Have worked closely with Marketing Operations on campaign architecture, segmentation, lead and account processes, measurement, attribution, and performance reporting. • Are comfortable using pipeline and campaign data to diagnose performance, make trade-offs, and redirect investment—not simply report activity. • Are a marketing generalist with experience connecting multiple channels into one coherent market plan, rather than operating within a single specialist discipline, and have a strong track record of partnering with consumer marketing leaders to integrate B2B and B2C strategy and activity without blurring ownership. • Understand French enterprise buying dynamics and can translate local customer, industry, cultural, and regulatory context into stronger marketing decisions. • Can balance local market needs with regional and global priorities, influencing effectively within a matrixed international organisation. • Are both strategic and hands-on: able to establish direction and operating structure while personally driving high-priority work to completion. • Bring strong commercial judgement, operational discipline, and the ability to make clear prioritisation decisions when opportunities exceed available capacity. • Communicate credibly with senior customer decision-makers—particularly technical C-suite audiences—as well as Sales, Marketing, and partner stakeholders. • Are fluent in French and English. • Are energised by AI and motivated to help organisations across Southern Europe adopt transformative technology responsibly.