Pathward, N.A. - Marketing Coordinator (Operations and Project Management)

• Coordinates the end-to-end execution of integrated B2B campaigns—email, social, digital ads, and events—ensuring all components launch on schedule. • Partners with content marketing and design teams to traffic creative assets, manage versioning, and ensure on-brand execution across channels. • Supports campaign setup in marketing automation and CRM platforms (e.g., Marketo, Salesforce) including email builds, landing pages, workflows, and list segmentation. • Manages campaign calendars, asset libraries, and content repositories to ensure visibility and alignment across teams. • Assists with publishing and updating digital assets (e.g., blogs, gated content, case studies, webinars) through CMS or marketing automation tools. • QAs content, links, and creative across all campaign assets prior to launch. • Tracks and reports on campaign performance—engagement rates, MQL generation, content downloads—and provide insights for optimization. • Manages timelines, deliverables, and priorities in marketing project management tools (e.g., Workfront, Asana). • Collaborates closely with demand generation, product marketing, and creative teams to align campaign timing, assets, and messaging. • Coordinates reviews, feedback, and approvals between stakeholders to keep projects moving smoothly. • Partners with Product Marketing, Sales and RevOps teams to ensure lead routing, campaign attribution, and reporting accuracy. • Maintains and updates marketing databases, ensuring data cleanliness, deduplication, and regulatory compliance. • Maintains data hygiene and segmentation integrity within marketing automation and CRM platforms. • Ensures campaign tracking and attribution are accurate (UTMs, campaign IDs, lead source fields). • Supports integration and maintenance of marketing tech tools such as email, analytics, and project management platforms. • Documents processes and contribute to improving operational workflows to enhance efficiency and scalability. • Other duties as assigned. • Bachelor’s degree in Marketing, Communications, Business, or related field. • Up to 2+ years’ experience in marketing operations, campaign coordination, or content marketing within a B2B environment. • Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce). • Experience supporting multi-channel campaigns and managing campaign assets from concept to launch. • Strong organizational and project management skills; ability to manage multiple campaigns simultaneously. • Detail-oriented and quality-driven, with strong proofreading and QA skills. • Proficiency in Excel and comfort working with data-driven metrics. • The responsibilities listed above are not all inclusive and may be changed at any time.