the Ad Council - Campaign Analyst
Requirements
• 3+ years of experience in marketing, media, or digital analytics • Strong ability to translate data into strategic recommendations and business implications • Demonstrated experience with media and digital performance metrics and applying judgment in complex or ambiguous analytical scenarios • Detail-oriented and commitment to data quality, accuracy, and measurement integrity • Strong working proficiency in GA4, including acquisition, engagement, and conversion analysis • Excel and PowerPoint expertise • Experience with databases and BI tools (Tableau, Looker Studio) • Familiarity with Google Tag Manager preferred but not required • Strong communication skills with the ability to influence stakeholders through insights • Demonstrate intellectual curiosity, openness to feedback, and willingness to incorporate input to continuously improve outputs and effectiveness • What you’ll get: • What you’ll get: • All full-time Ad Council employees are eligible for: • Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; “Health” days. • Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets. • Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions. • Professional and skill-based development opportunities; Tuition Reimbursement. • What we’re committed to: • At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.
Responsibilities
• Partner with cross-functional teams to define KPIs, measurement frameworks, and success criteria aligned to campaign objectives • Lead analysis of performance trends, contextualizing results within campaign goals, constraints, and external factors • Ensure measurement integrity by validating data accuracy, identifying gaps or limitations, and supporting reliable performance interpretation • Leverage AI-enabled tools and automation to improve efficiency, while retaining accountability for analytical rigor and outputs • Synthesize performance trends and findings into clear narratives that inform stakeholder decisions and campaign optimization • Conduct targeted analyses to support key campaign milestones, prioritizing business impact and decision relevance • Oversee measurement implementation of digital products, including campaign websites and web apps, to ensure accurate tagging and data capture • Serve as a trusted analytics partner, bringing data-informed perspective and strategic guidance to support campaign planning and stakeholder decisions
Benefits
• Full remote work arrangements • Medical, Dental and Vision plans • 403(b) retirement plan with company contributions • Tuition reimbursement and professional development
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