Crypto.com - Product Director, Banking Engagement

United States$150k - $250k5mo ago

In Office Director NA Banking Cryptocurrency Director of Product Crypto Product Manager Cross-selling MAU Rails Segment Coaching

Requirements

• Engagement & Activation Expert: 7–10+ years of product leadership at high-growth consumer fin-techs, neo-banks, or digital marketplaces. You have a “rockstar” reputation for driving user activation and engagement • Engagement & Activation Expert: • Experimentation Native: You are used to high-frequency A/B testing and managing products through a rigorous data-driven lens. You know how to find the “signal” in the noise. • Experimentation Native: • Customer Centricity: You have a strong sense of product design and a proven ability to identify and solve customer pain points through intuitive UX. • Customer Centricity: • Strategic & Structured: You possess exceptional structured thinking and communication skills. You can break down a 3-year vision into clear, actionable, and measurable milestones. • Strategic & Structured: • AI Utility Power-User: You leverage AI tools in your daily work to move faster and expect your team to do the same. You are excited by the efficiency gains of modern prototyping. • AI Utility Power-User: • Commercially Astute: You understand the “why” behind the numbers; specifically the value of deposit retention and cross-selling in a financial ecosystem. • Commercially Astute: • (Bonus point) Banking Industry Knowledge: A strong grasp of the neo-banking and payments landscape across the US and Europe (including rails, user expectations, and regulatory frameworks). • (Bonus point) Banking Industry Knowledge: • Life @ Crypto.com • Are you ready to kickstart your future with us?

Responsibilities

• Strategy & Engagement Leadership: Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI. • Strategy & Engagement Leadership: • Engagement-First Roadmap: Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility. • Engagement-First Roadmap: • Data-Driven Experimentation: Establish a world-class experimentation culture within your team. You will relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth. • Data-Driven Experimentation: • AI-Forward Execution: Foster the use of AI tools (including “vibe coding” and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency. • AI-Forward Execution: • Banking Onboarding & CX: Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users. • Banking Onboarding & CX: • Portfolio Management: Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features. • Portfolio Management: • Stakeholder Orchestration: Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the “Bank” segment ships high-quality products at an elite fintech pace. • Stakeholder Orchestration: • Team Coaching: Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization. • Team Coaching: