Medier - Senior CRM Sports Coordinator - relocation to Portugal
Requirements
• At least 4 years of CRM experience within the iGaming industry as a CRM Coordinator, including hands-on experience with esports products or esports-focused CRM campaigns (mandatory). • Strong understanding of Sportsbook CRM, player segmentation, retention strategies, and promotional mechanics. • Experience managing CRM campaigns across multiple communication channels. • Solid analytical mindset with experience interpreting CRM performance metrics and customer behavior. • Experience working with CRM platforms and marketing automation tools. • Excellent stakeholder management and cross-functional communication skills. • Fluent English. • Passion for sports and esports with a strong understanding of the competitive gaming ecosystem. • Reshape marketing with us. Let’s work! • By submitting your application, you agree to our Privacy Policy.
Responsibilities
• Plan, coordinate, and execute CRM campaigns for Sportsbook and esports audiences across Email, Push, SMS, and In-App channels. • Own the CRM calendar around major sporting events and esports tournaments, ensuring timely and relevant player communications. • Develop personalized player journeys, segmented campaigns, and lifecycle initiatives to improve engagement, retention, and sportsbook activity. • Collaborate closely with Trading, Product, VIP, Content, Design, and Analytics teams to launch high-impact campaigns. • Monitor campaign performance, analyze KPIs, and continuously optimize CRM strategy based on data and player behavior. • Coordinate promotional mechanics, bonuses, odds boosts, free bets, and event-driven activations. • Ensure all CRM communications comply with regulatory requirements and responsible gaming standards. • Stay up to date with sports and esports calendars, industry trends, and competitor activity.
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