constructor - Customer Marketing & Analyst Relations
Requirements
• 3+ years of experience in customer marketing: running campaigns specifically designed to drive customer engagement (product adoption and advocacy) • Has run multiple customer-focused programs end-to-end (loyalty campaigns, onboarding journeys, expansion/upsell plays, customer advisory boards, etc) • Heavy involvement in content creation — case studies, customer stories, or executive communications • Experience working with CRM data (Salesforce) and customer lifecycle metrics (NPS, CSAT, expansion signals) • Comfort working cross-functionally with product, sales, and executive stakeholders to gather input and drive alignment • Has managed a customer reference or advocacy program • Experience managing analyst relations, especially Gartner and Forrester including writing briefing documents and/or positioning narratives • Exceptional storyteller who turns product capabilities into crisp, compelling stories • Deep comfort with technical or complex products and familiarity with AI/ML fundamentals • Excellent project management and attention to detail, able to manage complex initiatives from concept to execution • Knows how to get what they need from other functions, including Product, CS, Sales, and the executive team • A growth mindset with creativity, ambition, and a proactive approach to problem-solving and innovation. • Adaptable communicator who can shape the message to the audience • Nurtures relationships over the long term • Comfortable with ambiguity and rapid change • Evidence and data-driven in communication • Excited by both deep strategy and fast hands-on execution
Responsibilities
• CUSTOMER MARKETING • Design and run lifecycle campaigns that drive product and feature awareness among the existing customer base • Build and execute adoption campaigns in partnership with Product and Customer Success that move customers from awareness to active usage of new and underutilized features • Produce a steady cadence of compelling customer stories across formats: written case studies, video, slide-ready summaries, and co-branded content • Build and manage a customer reference and advocacy program — identifying, recruiting, and nurturing customer advocates without burning them out • Identify and develop upsell-ready customer segments — working with Product Marketing, CS and Sales to create marketing programs that convert engaged, high-adoption customers into expansion pipeline for additional products • ANALYST RELATIONS • Own management of the AR program: help design annual strategy, briefing preparation, inquiry management, evaluation cycles, and ongoing analyst engagement • Manage our presence in major analyst evaluations (Magic Quadrant, Forrester Wave, IDC MarketScape, etc) — from submission strategy through final publication • Lead briefing preparation: working across product, product marketing, and leadership to build crisp, evidence-backed narratives and prep executive spokespeople • Maintain an AR intelligence function — tracking analyst sentiment, surfacing relevant research, and feeding competitive and market insights back to product and go-to-market teams • Help maintain genuine relationships with tier-1 and tier-2 analysts, understanding what each analyst cares about and tailoring our engagement accordingly
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